Fashion and Intercultural Exchange at Flavour of 1000 Hills Festival 2024 in Kigali

The vibrant city of Kigali is set to host a groundbreaking event that promises to blend culinary delights, cultural heritage, and cutting-edge fashion. The Flavuor of 1000 Hills Festival 2024, scheduled for August 9-11 at Mamba Club Kimihurura, is poised to become a landmark celebration of Rwanda's diverse talents and traditions. At the heart of this three-day extravaganza lies a unique fashion showcase that is generating buzz among style enthusiasts and industry professionals alike.

"Fashion lovers and fashion enthusiasts will enjoy the first-ever outdoor fashion show in Rwanda exclusively for summer, street, and beach clothes. We are calling everyone to join us. Designers, models, exhibitors, and the public audience. The event is made for them," said Alphonse Nsengiyumva, CEO and founder of Supra Events, the creative force behind this innovative festival.

The fashion show promises to be a highlight of the event, offering a platform for both local and international designers to showcase their latest collections. This outdoor spectacle will focus on summer, street, and beach wear, bringing a fresh and vibrant energy to Rwanda's fashion scene. The decision to spotlight these particular styles reflects a growing trend in Rwanda's fashion industry, which is increasingly looking to blend traditional aesthetics with contemporary global influences.

While the Flavour of 1000 Hills Festival 2024 is set to make waves, it builds upon the solid foundation of Rwanda's burgeoning fashion industry. The "Made in Rwanda" initiative has been gaining momentum both locally and internationally, with Rwandan designers and artisans receiving recognition for their unique creations and high-quality craftsmanship.

[PHOTO: Supra Model on the runway during the fashion show in Kigali, 2023]

Nsengiyumva is a strong advocate for the "Made in Rwanda" campaign, recognizing its positive impact on the country's economy. However, he also acknowledges the challenges faced by the industry. "Some people think that Made in Rwanda is only about clothes. Fashion is part of Made in Rwanda, and the government must put more effort to facilitate access to raw materials needed in the fashion industry because it's one of the many challenges," he explains.

Addressing common misconceptions about pricing, Nsengiyumva adds, "Some people say that made in Rwanda clothes are expensive. I do not agree because everywhere, customized clothes are expensive. But there are also cheaper clothes made in Rwanda there in Masoro economic zone where we have mass production."

[PHOTO: Supra Models taking pictures during the fashion show in Kigali, 2023]

While the festival aims to celebrate and promote Rwanda's fashion industry, it also sheds light on some of the challenges faced by local designers and event organizers. Nsengiyumva points out a significant hurdle: "Our fashion industry, designers don't want to pay the fashion show participation fees. I don't know if it is because they don't have the capacity or they do not understand the importance of having fashion shows in Rwanda. But if they don't pay, our models will not be paid, and our fashion shows will not be attractive."

To address this issue and ensure a high-quality event, the festival organizers have set a modest registration fee of $50 for designers wishing to participate in the Flavour of 1000 Hills Festival 2024. According to Nsengiyumva , this fee serves not only as a financial contribution but also as a commitment to the event's success.

While fashion especially #MadeInRwanda takes center stage, the Flavor of 1000 Hills Festival 2024 offers a cornucopia of experiences designed to engage all the senses. Attendees can look forward to food and drink exhibitions featuring both traditional and modern Rwandan cuisine. The event will also feature beach volleyball, table tennis, bowling, and a pool party, ensuring that there's something for everyone.

"The Flavour of 1000 Hills Festival 2024 is a fusion of flavors and fun," Nsengiyumva enthuses. "From food and drink exhibitions, fashion shows to beach volleyball, and kids' amusement activities, there's something for everyone."

The ambitious scale and diverse offerings of the Flavour of 1000 Hills Festival 2024 are a testament to the vision and capabilities of Supra Events. As one of the brands under Suprafamily Rwanda Ltd, Supra Events has quickly established itself as a major player in Rwanda's event management industry.

[PHOTO: Guests during the event in Nyungwe Park organized by Supra Events, 2023]

Founded by Alphonse Nsengiyumva with a passion for elevating events in Rwanda, Supra Events boasts an impressive portfolio. They are the organizers behind Miss Supranational Rwanda, Rwanda Influencer Awards, SupraModel Fashion Show, and Rwanda Universal Personality, among others.

Nsengiyumva's experience extends beyond his own events. "We are not limited to our own events because we are into event management. We have hosted and managed big events at national and African levels like the Rwanda Seed Congress and the 5th African Organic Conference," he says, highlighting the company's versatility and expertise.

[PHOTO: Alphonse Nsengiyumva CEO and founder of Supra Events, the creative force behind Flavour of 1000 Hills Festival]

Supra Events' involvement in the fashion industry stems from a deep-rooted desire to support and nurture young talent. Nsengiyumva explains, "By owning the license of Miss Supranational Rwanda and after analyzing the challenges related to the dresses faced by our contestants when they go to compete at the international level, we decided to support fashion in Rwanda. Second, Supra works mainly with youth. And nowadays, Rwandan youth want to go into fashion and modeling. We are here to support them."

[PHOTO: Winners of the Rwanda Universal Personality 2024 organized by Supra Events]

This commitment to supporting young talent aligns perfectly with the goals of the Flavor of 1000 Hills Festival 2024. By providing a platform for both established and emerging designers, the event aims to foster creativity, encourage cultural exchange, and promote Rwanda's fashion industry on a global stage.

[PHOTO: Supra Model on the runway during the fashion show in Kigali, 2023]

As Rwanda continues to position itself as a hub for creativity and innovation in East Africa, events like the Flavour of 1000 Hills Festival 2024 play a crucial role in showcasing the country's talents and attracting international attention. The fusion of fashion, food, and cultural activities creates a unique experience that celebrates Rwanda's rich heritage while embracing modern influences.

[PHOTO: Supra Model on the runway during the fashion show in Kigali, 2023]

As the countdown to August 2024 begins, all eyes are on Kigali. The Flavour of 1000 Hills Festival 2024 promises not just a feast for the senses, but a glimpse into the vibrant future of Rwanda's creative industries. With its innovative approach to showcasing fashion and culture, this event is set to become a highlight of Rwanda's cultural calendar, attracting fashion enthusiasts, foodies, and culture lovers from across Africa and beyond.

[PHOTO: Supra ModelS during the fashion show in Kigali, 2023]

[PHOTO: Supra Model on the runway during the fashion show in Kigali, 2023]

[PHOTO: Supra Model on the runway during the fashion show in Kigali 2023]

[PHOTO: Supra Models in exploring trip in Nyungwe National Park]

[PHOTO: Supra Model in exploring trip in Nyungwe National Park]

THE RCFS's MEDIA 

The highly anticipated 4Real Fashion Festival, originally scheduled for July 6, 2024, in Juba, South Sudan, has been postponed, leaving fashion enthusiasts, participants, and the general public in a state of disappointment and confusion. The announcement came as a shock to many, especially considering the extensive preparations and investments made by various stakeholders in the event.

 What is behind the postponement of the 4Real Fashion Festival 2024 in Juba

In a press release, Mr. Bior, the coordinator of the event and CEO and Founder of the 4Real Fashion Festival, stated, "Due to unforeseen circumstances that would significantly affect the quality and safety of the festival, we have made the difficult decision to postpone the event. We understand the immense excitement from fashion enthusiasts, participants, and the general public, and we share in your disappointment."

[PHOTO: Mr. Bior, the coordinator of the event, CEO and Founder of the 4Real Fashion Festival]

ALSO READ: CELEBRATING THE VIBRANT OF AFRICAN FASHION IN JUBA: THE 4REAL FASHION FESTIVAL 2024

The organizers held a brief press conference on July 6, 2024, to share the news with media and journalists. The press release further elaborated, "Our team is currently working diligently to address these issues and ensure that the 4Real Fashion Festival, when it does occur, will exceed all expectations and provide a memorable experience for all attendees. A new date for the festival will be announced as soon as possible."

The postponement has had a significant impact on various stakeholders, particularly the fashion designers and models who had invested considerable time, effort, and resources in preparation for the event.

One fashion designer, speaking in the email to RCFS's MEDIA, expressed their frustration: "Look, fashion designers, we are always the ones who are most vulnerable because we invested money to buy fabrics, take time, and create all of these collections that were supposed to be showcased at the 4Real Fashion Festival 2024."

[PHOTO: Sarah Atoj professional event host/MC in South Sudan]

Models, too, have been affected by the sudden change of plans. A model who wished to remain unnamed shared her perspective: "Even we [models] invest money, we put our time, and transport to go for casting and event to take care of ourselves go to the saloon for hair. I am a lady; I have to be ready for casting. I can even buy new high heel shoes."

[PHOTO: A model on the runway during the rehearsal and preparation of the 4Real Fashion Festival 2024]

The financial and emotional toll on these participants is evident, as they had dedicated significant resources to prepare for an event that has now been put on hold indefinitely.

While the official statement cites "unforeseen circumstances" as the reason for the postponement, speculation has begun to circulate regarding the true cause of the delay. An entertainment journalist from VOA in Juba, speaking with RCFS's MEDIA, shared some insights: "To be honest, we have no idea of what happened, but there are some rumors that the hotel didn't put effort into supporting the event. Check the page of the hotel; you will not see a poster of that event since the start. Brother, that is a 5-star hotel; they always have something going on."

[PHOTO:  Models on the runway during the rehearsal and preparation of the 4Real Fashion Festival 2024]

This observation raises questions about the relationship between the event organizers and the venue, Imperial Plaza Hotel Juba. The facts check on the hotel's Instagram page and other social media channels revealed a conspicuous absence of any promotional material for the 4Real Fashion Festival 2024, apart from tags made by the event organizers themselves.

Imperial Plaza Hotel Juba was among the sponsors according to the organizers 

The postponement of the 4Real Fashion Festival 2024 highlights some of the challenges faced by African entrepreneurs in the fashion and event management industries. Such setbacks can have far-reaching consequences, potentially discouraging future initiatives and stunting the growth of these sectors in the region.

Events like the 4Real Fashion Festival play a crucial role in showcasing local talent, promoting cultural heritage, and stimulating economic activity. When they face obstacles or cancellations, it's not just the immediate participants who suffer, but also the broader ecosystem of suppliers, vendors, and associated businesses.

[PHOTO: A model on the runway during the rehearsal and preparation of the 4Real Fashion Festival 2024]

Despite the disappointment, the organizers have assured ticket holders that their purchases will remain valid for the rescheduled date. Mr. Bior added in the press release, "We appreciate your understanding and patience during this time and thank you for your continued support and enthusiasm. We look forward to celebrating the fashion, creativity, and cultural heritage of Africa soon."

This commitment to honoring tickets and rescheduling the event demonstrates the organizers' dedication to fulfilling their promises to attendees and participants. However, the challenge now lies in maintaining the momentum and enthusiasm that had built up around the original date.

[PHOTO: A model on the runway during the rehearsal and preparation of the 4Real Fashion Festival 2024]

The postponement of the 4Real Fashion Festival 2024 serves as a reminder of the complexities involved in organizing large-scale events, especially in developing markets like South Sudan. It underscores the importance of robust planning, clear communication with all stakeholders, and having contingency plans in place.

“They need to have stronger partnerships with venues and suppliers, with clear agreements and commitments in place. More transparent communication with participants and the public, providing regular updates and being open about potential challenges” Fashion expert in Nairobi explains “They also need to establish a support system for participants who invest significant resources in preparation for the event. Not to forget to explore insurance options to mitigate financial risks associated with postponements or cancellations”

 THE RCFS's MEDIA 

Brunah Ogutu: Multifaceted Kenyan Fashion Designer to Watch in 2024

As the fashion industry in East Africa continues to flourish, a new generation of talented designers is emerging, each bringing unique styles and captivating collections to the forefront. Among these rising stars is Brunah Ogutu, a multifaceted Kenyan fashion designer and model who is rapidly gaining recognition for her innovative approach to design and her commitment to sustainable fashion practices.

Brunah's journey in the world of fashion began with a solid educational foundation. She graduated from Kenyatta University with a diploma in visual and performance art, equipping her with the creative skills and artistic vision that would later become hallmarks of her design aesthetic.

[PHOTO: Brunah Ogutu on runway during the Miss world Kenya 2022]

While Brunah had been working as a model for various local fashion designers, it wasn't until 2022 that she truly stepped into the spotlight as a designer in her own right. That year, she was crowned Miss World Kenya People's Choice 2022, an accolade that brought her talents to the attention of fashion enthusiasts and media personalities across the country.

[PHOTO: Brunah Ogutu CEO  and Creative Designer at  the Flamingo Hand Made- FHM254]

What set Brunah apart during the Miss World Kenya 2022 competition was not just her modeling prowess, but her exceptional skill as a designer. As one Nairobi-based media personality noted, "The people's choice winner Miss Brunah was part of the contestants but as a fashion designer, she went ahead and created collections of different outfits some of the contestants wore during their solo performances. Everyone was amazed by her collections and her talents, which is why she was voted. We loved her collections as an upcoming fashion designer."

[PHOTO: Brunah Ogutu crowned Miss World Kenya People's Choice 2022- Collection made by the Flamingo Hand Made- FHM254]

This unexpected showcase of her design abilities marked a turning point in Brunah's career, propelling her from model to designer and setting the stage for her future success.

In 2020, two years before her Miss World Kenya triumph, Brunah had already taken the first steps towards establishing herself as a designer by founding her brand, Flamingo Hand Made, or FHM254. The brand's name itself is a nod to among Kenya's beautiful birds [Flamingo] and the country's international dialing code, reflecting Brunah's pride in her Kenyan heritage and her desire to create fashion with a distinctly local flavor.

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

The FHM254 quickly distinguished itself through its diverse range of offerings. As Brunah explained in an interview with RCFS's MEDIA in Nairobi, "We do ladies' gowns, wedding dresses, men's suits, uniforms. Each piece is uniquely designed and tailor-made." This versatility allows Brunah to cater to a wide range of clients and occasions, from everyday wear to special events.

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

What truly sets the FHM254 apart in the competitive world of Kenyan fashion is its unwavering commitment to uniqueness. Brunah's personal style philosophy is deeply ingrained in every piece she creates. "Personally, I always love something that is very classy and unique, I love being unique," she says. This dedication to originality has not gone unnoticed. "I know sometimes I walk around with a new collection and some fashion lovers wonder about my collections because of the unique touches and techniques I use," Brunah adds with pride.

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

But uniqueness is only one part of the equation. Equally important to Brunah and the FHM254 is a commitment to sustainable fashion practices. In an industry often criticized for its environmental impact, Brunah is determined to make a positive difference. "I like to be part of the sustainability fashion movement because it helps me and my brand take action related to contributing to protecting our environment," she explains.

This commitment to sustainability goes beyond mere lip service. Brunah has incorporated eco-friendly practices into every aspect of her design process. "It also helps us to reduce the usage and over-usage of fabrics," she says. "We get to work very nicely with the fabrics that we already have to ensure that we maintain very little usage of fabrics."

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

By focusing on the efficient use of materials and minimizing waste, Brunah is not only reducing her brand's environmental footprint but also setting an example for other designers in the region. This forward thinking approach to fashion is likely to become increasingly important as consumers become more environmentally conscious, potentially giving the FHM254 a competitive edge in the years to come.

What makes Brunah truly stand out in the Kenyan fashion scene is her multifaceted career. In addition to her work as a designer and model, she has also served as a fashion tutor at Delight Fashion School in Nairobi. This role allows her to share her knowledge and passion with the next generation of designers, potentially shaping the future of the Kenyan fashion industry.

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

Brunah's modeling career continues to thrive alongside her design work. She participates in commercials runways shows and high-fashion photoshoots, as well as beauty pageants. This varied experience in different aspects of the fashion industry gives her a unique perspective that informs her design work.

Despite her busy schedule, Brunah maintains a well-rounded approach to life. "I have a passion for life and a love for cooking, art, fashion, swimming, teamwork, and listening to music," she says. This diversity of interests undoubtedly contributes to the richness and depth of her designs.

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

As we look towards 2024 in Kenya's fashion industry, Brunah Ogutu stands out as a Kenyan fashion designer to watch. Her unique blend of talents; designer, model, and tutor combined with her commitment to sustainability and her distinctive design aesthetic, positions her as a potentially transformative figure in East African fashion.

“Brunah's journey from art student to model to award-winning in Miss World Kenya as a contestant as well as a fashion designer, and sustainable fashion advocate is a sign of her versatility, creativity, and determination. Nairobi-based media personality added” As FHM254 continues to grow and evolve, I see Miss Brunah's influence will extend beyond Kenya's borders, potentially making her a significant player in the broader African fashion scene”

 A Short Video of Brunah & FHM254's Introduction 

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

THE RCFS's MEDIA 

All Eyes on Africa: Miss Culture Global Grande Finale 2024 in Johannesburg

The global spotlight is set to shine on Johannesburg, South Africa, as it prepares to host the Miss Culture Global Grande Finale 2024 from August 27th to 31st. This prestigious event, celebrating cultural diversity and promoting sustainable development, has already confirmed participation from over 10 countries, promising a spectacular showcase of global talent and cultural exchange.

Initially, Canada was proposed as the host country for the 2024 contestant. However, the organizers faced unexpected challenges due to visa issues and complicated entry requirements for participants. In response to these obstacles, the Miss Culture Global organization made the strategic decision to relocate the event to Johannesburg, South Africa.

The organization's official statement on Facebook read, "Due to tough visa requirements for Canada, please note our Grand Finale has been moved to Johannesburg, South Africa, and is scheduled for the 31st of August. We apologize for any inconvenience caused." This swift adaptation demonstrates the organization's commitment to ensuring accessibility and inclusivity for all participants.

Despite the change in venue, preparations for the event are progressing at an impressive pace. Lorraine Kljajic, CEO of Miss Culture Global, and the visionary behind this continental pageant, expressed confidence in the ongoing preparations. "We have already received enough applicants to continue in our heavy preparation. We have signed and arranged several agreements with governments and business owners so that this year's edition will be successful and bring change and impact to the beneficiaries," Kljajic stated. 

[PHOTO: Lorraine Kljajic, CEO of Miss Culture Global, the visionary behind this continental pageant]

The organization's proactive approach is evident in the numerous partnerships and agreements they have secured. These collaborations aim to enhance the event's impact and ensure its success in promoting cultural exchange and sustainable development.

One of the most significant partnerships forged in preparation for the 2024 finale is the agreement between the Miss Culture Global Organization Pty Ltd and the Kingdom of Eswatini's Ministry of Sports, Arts, and Culture. This collaboration aims to enhance cultural exchange and representation between the two entities.

[PHOTO: Lorraine Kljajic, CEO of Miss Culture Global, the visionary behind this continental pageant signed MoU with the Kingdom of Eswatini]

A key initiative under this agreement is the implementation of a cultural exchange program. This program will facilitate the sharing of cultural experiences, knowledge, and practices, fostering a deeper connection between people from different regions. It represents a concrete step towards promoting global understanding and appreciation of diverse cultural heritages.

[PHOTO: Lorraine Kljajic, CEO of Miss Culture Global,  signed an MoU with the Kingdom of Eswatini under the  Ministry of Sports, Arts, and Culture] 

Expressing her enthusiasm about this partnership, Lorraine Kljajic said, "We are thrilled to formalize this partnership with the Ministry of Sports, Arts, and Culture in the Kingdom of Eswatini. This MoU underscores our commitment to promoting cultural diversity and inclusivity on a global scale. We look forward to working closely with our partners in Eswatini to create meaningful cultural exchange opportunities that celebrate the richness of our shared heritage."

[PHOTO: Miss Culture Global Botswana 2024]

Miss Culture Global stands out among beauty pageants for its strong focus on advocacy and promotion of the United Nations Sustainable Development Goals (SDGs). The organization recognizes the crucial role of sustainable development in building a better future for both people and the planet.

Each year, the pageant formulates a unique and engaging theme related to one of the SDGs. Contestants are then tasked with a project that allows them to advocate for and promote this theme. This approach ensures that participants are not just competing based on beauty and talent, but are also actively engaged in making a positive impact in their communities.

[PHOTO: Miss Culture Global Mozambique 2024]

By aligning its mission with the SDGs, Miss Culture Global is positioning itself as more than just a beauty pageant. It's becoming a platform for African women to become ambassadors for change, addressing global challenges through local actions.

The decision to host the event in Johannesburg has not dampened international enthusiasm for the pageant. On the contrary, a diverse array of countries has already confirmed their participation in the Miss Culture Global Grande Finale 2024.

[PHOTO: Miss Culture Global Ethiopia 2024]

The list of confirmed participants spans across continents, showcasing the truly global nature of the event. Countries such as Botswana, Uganda, India, Nigeria, Namibia, Mozambique, Eswatini (formerly known as Swaziland), Malawi, Sierra Leone, Ethiopia, Zimbabwe, South Africa, and Rwanda have already pledged their involvement.

The choice of Johannesburg as the host city is particularly significant. As a vibrant metropolis in the heart of South Africa, Johannesburg represents the dynamism and diversity of the African continent. Its selection as the venue for the Miss Culture Global Grande Finale 2024 puts Africa at the center stage of this international event.

[PHOTO: Miss Culture Global Zimbabwe 2024]

As the date of the grande finale approaches, excitement is building not just among the participants and organizers, but also within the global community interested in cultural exchange and sustainable development. The event promises to be more than just a pageant; it will be a celebration of global diversity, a platform for meaningful dialogue, and a catalyst for positive change.

[PHOTO: Miss Culture Global Sierra Leone 2024]

The Miss Culture Global Grande Finale 2024 in Johannesburg is set to be a landmark event, bringing together beauty, talent, culture, and a commitment to sustainable development. As the world's eyes turn to Africa this August, the pageant will showcase not just the beauty of its participants, but also the power of cultural understanding in creating a more sustainable and harmonious world.

[PHOTO: Miss Culture Global India 2024]

With its unique blend of cultural celebration and commitment to global goals, the Miss Culture Global pageant is poised to make a lasting impact. As preparations continue and more countries join the roster of participants, the stage is set for an unforgettable event that will resonate far beyond the borders of South Africa, inspiring a new generation of culturally aware and socially responsible global citizens.

[PHOTO: Miss Culture Global  Nigeria  2024] 

[PHOTO: Miss Culture Global  Uganda  2024] 

[PHOTO: Miss Culture Global  Namibia  2024] 

[PHOTO: Miss Culture Global  Malwawi 2023 will represent her country in Miss Culture Global  2024 in South Africa] 

THE RCFS's MEDIA  

All Eyes on Africa: Miss Culture Global Grande Finale 2024 in Johannesburg

The global spotlight is set to shine on Johannesburg, South Africa, as it prepares to host the Miss Culture Global Grande Finale 2024 from August 27th to 31st. This prestigious event, celebrating cultural diversity and promoting sustainable development, has already confirmed participation from over 10 countries, promising a spectacular showcase of global talent and cultural exchange.

Initially, Canada was proposed as the host country for the 2024 contestant. However, the organizers faced unexpected challenges due to visa issues and complicated entry requirements for participants. In response to these obstacles, the Miss Culture Global organization made the strategic decision to relocate the event to Johannesburg, South Africa.

The organization's official statement on Facebook read, "Due to tough visa requirements for Canada, please note our Grand Finale has been moved to Johannesburg, South Africa, and is scheduled for the 31st of August. We apologize for any inconvenience caused." This swift adaptation demonstrates the organization's commitment to ensuring accessibility and inclusivity for all participants.

Despite the change in venue, preparations for the event are progressing at an impressive pace. Lorraine Kljajic, CEO of Miss Culture Global, and the visionary behind this continental pageant, expressed confidence in the ongoing preparations. "We have already received enough applicants to continue in our heavy preparation. We have signed and arranged several agreements with governments and business owners so that this year's edition will be successful and bring change and impact to the beneficiaries," Kljajic stated. 

[PHOTO: Lorraine Kljajic, CEO of Miss Culture Global, the visionary behind this continental pageant]

The organization's proactive approach is evident in the numerous partnerships and agreements they have secured. These collaborations aim to enhance the event's impact and ensure its success in promoting cultural exchange and sustainable development.

One of the most significant partnerships forged in preparation for the 2024 finale is the agreement between the Miss Culture Global Organization Pty Ltd and the Kingdom of Eswatini's Ministry of Sports, Arts, and Culture. This collaboration aims to enhance cultural exchange and representation between the two entities.

[PHOTO: Lorraine Kljajic, CEO of Miss Culture Global, the visionary behind this continental pageant signed MoU with the Kingdom of Eswatini]

A key initiative under this agreement is the implementation of a cultural exchange program. This program will facilitate the sharing of cultural experiences, knowledge, and practices, fostering a deeper connection between people from different regions. It represents a concrete step towards promoting global understanding and appreciation of diverse cultural heritages.

[PHOTO: Lorraine Kljajic, CEO of Miss Culture Global,  signed an MoU with the Kingdom of Eswatini under the  Ministry of Sports, Arts, and Culture] 

Expressing her enthusiasm about this partnership, Lorraine Kljajic said, "We are thrilled to formalize this partnership with the Ministry of Sports, Arts, and Culture in the Kingdom of Eswatini. This MoU underscores our commitment to promoting cultural diversity and inclusivity on a global scale. We look forward to working closely with our partners in Eswatini to create meaningful cultural exchange opportunities that celebrate the richness of our shared heritage."

[PHOTO: Miss Culture Global Botswana 2024]

Miss Culture Global stands out among beauty pageants for its strong focus on advocacy and promotion of the United Nations Sustainable Development Goals (SDGs). The organization recognizes the crucial role of sustainable development in building a better future for both people and the planet.

Each year, the pageant formulates a unique and engaging theme related to one of the SDGs. Contestants are then tasked with a project that allows them to advocate for and promote this theme. This approach ensures that participants are not just competing based on beauty and talent, but are also actively engaged in making a positive impact in their communities.

[PHOTO: Miss Culture Global Mozambique 2024]

By aligning its mission with the SDGs, Miss Culture Global is positioning itself as more than just a beauty pageant. It's becoming a platform for African women to become ambassadors for change, addressing global challenges through local actions.

The decision to host the event in Johannesburg has not dampened international enthusiasm for the pageant. On the contrary, a diverse array of countries has already confirmed their participation in the Miss Culture Global Grande Finale 2024.

[PHOTO: Miss Culture Global Ethiopia 2024]

The list of confirmed participants spans across continents, showcasing the truly global nature of the event. Countries such as Botswana, Uganda, India, Nigeria, Namibia, Mozambique, Eswatini (formerly known as Swaziland), Malawi, Sierra Leone, Ethiopia, Zimbabwe, South Africa, and Rwanda have already pledged their involvement.

The choice of Johannesburg as the host city is particularly significant. As a vibrant metropolis in the heart of South Africa, Johannesburg represents the dynamism and diversity of the African continent. Its selection as the venue for the Miss Culture Global Grande Finale 2024 puts Africa at the center stage of this international event.

[PHOTO: Miss Culture Global Zimbabwe 2024]

As the date of the grande finale approaches, excitement is building not just among the participants and organizers, but also within the global community interested in cultural exchange and sustainable development. The event promises to be more than just a pageant; it will be a celebration of global diversity, a platform for meaningful dialogue, and a catalyst for positive change.

[PHOTO: Miss Culture Global Sierra Leone 2024]

The Miss Culture Global Grande Finale 2024 in Johannesburg is set to be a landmark event, bringing together beauty, talent, culture, and a commitment to sustainable development. As the world's eyes turn to Africa this August, the pageant will showcase not just the beauty of its participants, but also the power of cultural understanding in creating a more sustainable and harmonious world.

[PHOTO: Miss Culture Global India 2024]

With its unique blend of cultural celebration and commitment to global goals, the Miss Culture Global pageant is poised to make a lasting impact. As preparations continue and more countries join the roster of participants, the stage is set for an unforgettable event that will resonate far beyond the borders of South Africa, inspiring a new generation of culturally aware and socially responsible global citizens.

[PHOTO: Miss Culture Global  Nigeria  2024] 

[PHOTO: Miss Culture Global  Uganda  2024] 

[PHOTO: Miss Culture Global  Namibia  2024] 

[PHOTO: Miss Culture Global  Malwawi 2023 will represent her country in Miss Culture Global  2024 in South Africa] 

THE RCFS's MEDIA  

From Waste to Body with Unique Designs: Kenyan raw Fashion Brand

In the bustling heart of Nairobi, as the city was preparing for the prestigious Africa Fashion and Arts Awards (AFAA2024), we had the privilege of sitting down with Morgan Azedy, the creative force behind Kenyan raw. As the founder and creative designer of this innovative fashion brand, Azedy is making waves in the Kenyan fashion scene with his unique approach to sustainable and avant-garde design.

Morgan Azedy's journey into the world of fashion began in 2020 at the Ramongi Institute in Kisumu. It was here that he honed his skills in textile, fashion, and design, laying the foundation for what would become a revolutionary approach to clothing creation in Kenya.

[PHOTO: Collection made by the Kenyan raw]

"I started to do fashion 4 years ago," Azedy recalls, his eyes lighting up as he speaks about his craft. "And this is where I learned textile, fashion, and design. I chose to create more street-look outfits because many fashion designers are doing the same things. They all look alike."

This desire to break away from the conventional is at the heart of Kenyan raw's ethos. In a market saturated with similar styles and approaches, Azedy saw an opportunity to carve out a niche that would not only set him apart but also address pressing environmental concerns.

[PHOTO: Collection made by the Kenyan raw]

What sets Kenyan raw apart in the competitive world of fashion design is Azedy's unique blend of street style and high fashion. This fusion allows him to bring what he calls "crazy ideas" to life, resulting in finished looks that are both unique and captivating.

"I am unique and I do create a combined street look with high fashion that allows me to bring crazy ideas that make the finishing looks more unique and enjoyable even to look at," Azedy explains with pride. "I use all kinds of fabrics like cotton, polyester, wool, and many others."

[PHOTO: Collection made by the Kenyan raw]

 But it's not just the combination of styles that makes Kenyan raw stand out. It's Azedy's commitment to sustainability and upcycling that truly sets his brand apart in the Kenyan fashion landscape.

In an era where fast fashion dominates and environmental concerns are at an all-time high, Kenyan raw is taking a stand. Azedy's understanding of sustainable fashion goes beyond mere buzzwords; it's a core principle that guides every aspect of his design process.

"I go to many places to collect waste fabrics from factories, from tailors, and from individuals and put them together to create outfits," Azedy reveals. "For example, someone throws away old bed sheets, old jackets, or blankets. I take them and go wash them properly and I use them in my collections."

This approach to fashion design is not just environmentally conscious; it's a creative challenge that Azedy embraces wholeheartedly. Each piece in a Kenyan raw collections tells a story of transformation, from discarded waste to wearable art.

[PHOTO: Collection made by the Kenyan raw]

However, blazing a new trail in fashion doesn't come without its challenges. Azedy faces several obstacles in his quest to revolutionize Kenyan fashion through sustainable practices.

One of the primary challenges is the lack of understanding from potential customers. "In our community, people are not familiar with this kind of collection," Azedy explains. "Some people tell me that I give myself a lot of work for no reason."

This misunderstanding extends to the pricing of his pieces as well. "As I have mentioned, it takes a lot of time to create this outfit," he continues. "When I go to sell, people think my prices are higher because they don't understand how much it took to create one piece. These are some of the challenges I am facing."

Another significant hurdle for Kenyan raw is the limited availability of certain materials in the Kenyan market. This scarcity can sometimes hinder Azedy's creative process and production capabilities. However, he views these challenges not as insurmountable obstacles but as opportunities for further innovation and creativity. 

[PHOTO: Collection made by the Kenyan raw]

Despite these challenges, Azedy remains committed to his vision of sustainable fashion. He sees Kenyan raw as part of a global movement towards more environmentally conscious design and production practices.

"I do make money, yes, but I also do sustainable fashion where we reduce the waste fabrics that could be thrown in our farms," Azedy states passionately. "Upcycling is an act of sustainability in fashion. I send a message to other African fashion designers to think of our planet and save our planet through fashion and creativity."

This global perspective is crucial in understanding the importance of Azedy's work. As the fashion industry worldwide grapples with its environmental impact, designers like Azedy are leading the charge in finding innovative solutions that don't compromise on style or quality.

[PHOTO: Collection made by the Kenyan raw]

As Azedy was preparing to showcase his latest collection at AFAA2024, he said that the future looks bright for Kenyan raw, and the brand's unique approach to fashion design, coupled with its commitment to sustainability, positions it at the forefront of a new wave of African fashion.

The challenges Azedy faces from customer education to material sourcing are likely to diminish as awareness of sustainable fashion practices grows. As more consumers become conscious of the environmental impact of their clothing choices, brands like Kenyan raw are poised to capture a growing market of environmentally conscious fashion enthusiasts.

[PHOTO: Collection made by the Kenyan raw]

Moreover, Azedy's call to action for other African designers to embrace sustainable practices could spark a movement within the continent's fashion industry. As more designers adopt similar approaches, the availability of upcycled materials and the acceptance of sustainable fashion could increase, creating a more favorable environment for brands like Kenyan raw to thrive.

Kenyan raw's influence extends beyond its immediate customer base. By challenging conventional design practices and prioritizing sustainability, Azedy is helping to reshape the Kenyan fashion landscape.

His work serves as an inspiration to up-and-coming designers, showing that it's possible to create unique, high-quality fashion while also being environmentally responsible. This could lead to a new generation of Kenyan designers who view sustainability not as an optional add-on but as a fundamental aspect of their creative process.

[PHOTO: Collection made by the Kenyan raw]

Through his innovative designs and commitment to sustainability, Azedy is not just creating clothing; he's crafting a new narrative for African fashion. One where creativity and environmental responsibility go hand in hand, where waste becomes wearable art, and where the boundaries between street style and high fashion blur into something entirely new.

In a world grappling with environmental challenges, Morgan Azedy and Kenyan raw offer a glimpse of hope. They show us that with creativity, determination, and a commitment to sustainability, it's possible to create fashion that's not only beautiful but also kind to our planet.

[PHOTO: Collection made by the Kenyan raw]

THE RCFS's MEDIA 

BIGWI Collection: A Stunning Long Complete Suit Inspired by the Traditional Umushanana

In the vibrant world of fashion, where creativity knows no bounds, the Umuheto Creative has emerged with a groundbreaking creation that beautifully marries Rwanda's rich cultural heritage with contemporary style. After an extensive period of research and development, the fashion house has unveiled BIGWI, a stunning long complete suit that draws inspiration from the elegant traditional Umushanana outfit.

The BIGWI collection is a testament to the power of cultural fusion in fashion design. It showcases the brand's signature "Injishi" pattern in a striking black and white color scheme, creating a visual masterpiece that commands attention and admiration. This exquisite outfit is versatile enough to grace weddings, and special events, and serve as a unique experience for visitors seeking to immerse themselves in Rwandan tradition with a modern twist.

[PHOTO: BIGWI Collection by Umuheto Creative]

Fashion and culture are inextricably linked in Rwanda, as they are in many countries around the world. The interplay between these two elements provides a rich tapestry of inspiration for designers and creators. Umuheto Creative has expertly tapped into this cultural wellspring to craft a unique identity in the fashion landscape.

Talento UMUHETO, the visionary behind the brand, explains, "Our brand is built from the inspiration of our culture as Rwandans and as Africans, as well as the environment around us. We want to create a variety of designs so that when a client comes to our shop, they are able to find what they want."

[PHOTO: The brand's signature "Injishi" pattern in a striking black and white color scheme]

To fully appreciate the significance of the BIGWI collection, it's essential to delve into the historical context of Rwandan clothing. Before the introduction of European and Asian garments, Rwandans crafted a diverse array of outfits primarily using vegetable fibers and animal skins. These creations spanned all levels of society, from the royal court to the villages and hills.

Some notable traditional Rwandan garments include Impuzu:  Clothes made from the pounded bark of the ficus tree, worn by adults. Uruyonga: Woven plant fiber garments worn by children between the ages of 6 and 10. Inshabure: Sophisticated clothing made from the hide of a young calf, worn by both men and young girls and the Umushanana:  A ceremonial attire consisting of a floor-length skirt with a sash draped over one shoulder, worn by both men and women.

[PHOTO: Kwita Izina Guest wearing Umushanana]

It is the Umushanana that serves as the primary inspiration for the BIGWI suit, reimagining this traditional garment for the modern era. The Umuheto Creative, founded in 2020 by Olivier Harerimana, also known as Talento UMUHETO, has taken on the challenge of preserving and evolving Rwandan cultural dress.

[PHOTO: BIGWI Collection by Umuheto Creative]

Talento UMUHETO emphasizes the importance of their work, stating, "We send a message to our community through the clothes and styles we make. We want to inspire the community around us, especially when they see our designs."

The BIGWI collection represents more than just a fashion statement; it is a cultural ambassador, bridging the gap between Rwanda's rich heritage and its contemporary identity. By incorporating traditional elements into modern designs, Umuheto Creative is not only preserving cultural practices but also making them relevant and appealing to a new generation of fashion-conscious individuals.

“BIGWI collection honors our tradition while embracing innovation inside our brand. The signature Injishi pattern, rendered in a sophisticated black and white palette, adds a layer of visual interest and cultural significance to the garment. We invite Rwandans to come visit the shop” says Talento Umuheto

Alex Muhire is a fashion enthusiast and he appreciates the BIGWI suit “Wearing the BIGWI suit is an opportunity to connect with our roots and express our cultural pride in a contemporary context”.

According to Talento Umuheto for international visitors, BIGWI offers a unique way to experience and appreciate Rwandan culture through fashion. “This cross-cultural appeal is a testament to the universal language of style and the power of fashion to transcend borders”

[PHOTO: BIGWI Collection by Umuheto Creative]

The impact of the BIGWI collection extends beyond the realm of fashion. It serves as a catalyst for conversations about cultural preservation, identity, and the role of traditional craftsmanship in the modern world. By showcasing Rwandan design on a global stage, Umuheto Creative is contributing to the country's growing reputation as a hub of creativity and innovation.

The BIGWI collection by Umuheto Creative is more than just a stunning suit; it is a celebration of Rwandan culture, a bridge between tradition and modernity, and a beacon of inspiration for the fashion industry. As it continues to captivate audiences both in Rwanda and beyond, the BIGWI suit stands as a powerful symbol of cultural pride and creative innovation, paving the way for a future where fashion and heritage coexist in harmony.

 THE RCFS's MEDIA 

What Should Kenyan Models Expect from Africa's Next Super Model 2024 by ISIS

The modeling industry in Africa has been undergoing a significant transformation in recent years, with agencies and initiatives aimed at showcasing African talent on the global stage. At the forefront of this revolution is the ISIS modeling agency, founded by Nigerian businesswoman Joan Okorodudu. ISIS has played a pivotal role in elevating African models to international prominence, and one of its flagship programs, Africa's Next Super Model, is set to return to Nairobi in 2024.

[POSTER: Africa's Next Super Model 2024 casting call is scheduled on the 5th of July in Nairobi-Kenya]

As aspiring Kenyan models prepare for the upcoming casting call, it's essential to understand what they can expect from this prestigious event and the opportunities it may present. This article delves into the background of Africa's Next Super Model, its impact on the African modeling scene, and what participants should anticipate in the 2024 edition.

Africa's Next Super Model was conceived as a platform to discover, nurture, and promote African modeling talent. According to Joan Okorodudu, the CEO and founder of ISIS, the core mission of the program is to "empower and elevate African talent onto the global stage." By providing a showcase for emerging models and designers, Africa's Next Super Model aims to launch successful and profitable careers in the international fashion industry.

[PHOTO:  ISIS's Model  on the runway]

The decision to host the event annually in Nairobi underscores the growing importance of East Africa in the global fashion landscape. As Okorodudu stated in 2023 after a successful edition, "Africa's Next Super Model will be happening in Nairobi every year." This commitment to the Kenyan capital offers local models a unique opportunity to shine on their home turf while competing against talent from across the continent.

[PHOTO: Founder  of the ISIS Models Ms Joan Okorodudu]

The anticipation for Africa's Next Super Model 2024 is building, with the casting call scheduled for July 5th in Karen, Nairobi, which serves as the headquarters for ISIS in the East African region. However, the announcement has left some aspiring models with questions and concerns about the selection process and their chances of success.

One of the primary issues raised by potential participants is the lack of clear criteria for the casting call. The communication materials published on ISIS's social media platforms, including Instagram, have been sparse on details regarding the requirements for attendance. This ambiguity has led to speculation and uncertainty among the modeling community.

[PHOTO:  ISIS's Model  on the runway]

Some models have expressed skepticism about their chances of winning, citing the presence of more established and well-known competitors. One model, speaking anonymously to RCFS's Media, shared, "I will go, but I am not sure if I will win. There are many models here in Kenya who are known better than me, and they will also come." This sentiment reflects a common concern among emerging talent: the perception that visibility and existing popularity may play a significant role in the selection process.

Another model added fuel to this speculation, stating, "My friend told me that according to their previous casting, they choose a model who is already known on social media to boost their visibility." While this claim remains unverified, it highlights the importance of social media presence in today's modeling industry and the potential advantages that come with a strong online following.

[PHOTO:  ISIS Models  pays money to the winner]

Despite these concerns, the success of previous winners serves as an inspiration to many aspiring models. Chol Khan, a 19-year-old model from South Sudan, emerged victorious as Africa's Next Super Model 2023, beating out 34 other finalists. Khan's win demonstrates the life-changing potential of the competition and the doors it can open for talented individuals from across the continent.

Reflecting on her victory, Khan shared, "I didn't know I would be the winner because all the other finalists looked perfect. I was extremely excited about it when I was announced the winner." Her experience underscores the competitive nature of the event and the high caliber of talent it attracts.

[PHOTO:  ISIS's Model the winner of the Africa's Next Super Model 2023  on the runway]

While Africa's Next Super Model has undoubtedly created opportunities for many aspiring models, it has not been without its challenges and criticisms. Some models have raised concerns about the short notice given for the 2024 casting call. As one model pointed out, "The poster calling for the casting was published on June 29th, 2024, which means that the casting is in 6 days. I don't think many models will know about this as they don't have radio or TV advertisements."

This limited timeframe for promotion raises questions about the accessibility of the event and whether it truly provides equal opportunities for all aspiring models, particularly those who may not be closely connected to the industry or active on social media.

Beyond Africa's Next Super Model, ISIS has made significant strides in diversifying its talent pool and creating opportunities for models from various backgrounds. The agency has conducted castings in refugee camps, searching for new talent and providing selected models with opportunities to participate in international fashion weeks in Europe. This initiative has been praised for its inclusivity and for opening doors that might otherwise remain closed to displaced individuals.

[PHOTO:  ISIS's Model  on the runway]

However, ISIS and Joan Okorodudu have not been immune to controversy. Reports have circulated about some models expressing dissatisfaction with their treatment by the agency. An investigation revealed that Ms. Okorodudu, affectionately known as 'Mama Joan' to her models, would sign up talent to ISIS Models as their mother agency before marketing them to larger agencies. This practice, while not uncommon in the industry, has led to complaints from some models about their experiences.

One such case involved Biliny Manyang, a 23-year-old model who was scouted by ISIS Models in 2019 in Kakuma Refugee Camp located in the North-western region of Kenya. Manyang terminated her contract with the agency in 2021, citing concerns that the agency would not fulfill its promise to help her reach Europe. Her decision to write to the UN to complain about her experience brought attention to the challenges faced by some models working with ISIS.

[PHOTO:  ISIS's Model  on photoshoot scene]

It's important to note, however, that these criticisms are not universally shared. Following the investigations, several models came forward in recorded videos to defend 'Mama Joan,' stating that she treats African models well and has positively impacted many lives. One supporter emphasized, "She is absolutely a good person. She has changed lives and is still changing the lives of young models for the better."

“As the 2024 edition of Africa's Next Super Model approaches, Kenyan models should prepare for a competitive and potentially life-changing experience. Forget criticism this is a platform and they should go and see” a Fashion expert from Nairobi told the RCFS’s MEDIA.

The Africa's Next Super Model 2024 by ISIS represents both an exciting opportunity and a significant challenge for Kenyan models. While the event offers the potential for career-changing exposure and success, it also comes with uncertainties and fierce competition. Aspiring models should approach the casting call with a blend of optimism, preparation, and realistic expectations.

[PHOTO:  ISIS's Model  on the runway]

As the African modeling industry continues to evolve and gain recognition on the global stage, events like Africa's Next Super Model play a crucial role in showcasing the continent's diverse talent. For Kenyan models, this represents a chance to be part of a transformative movement in the fashion world, potentially opening doors to international careers and helping to reshape perceptions of African beauty and style.

According to the fashion expert, Ultimately, the success of Africa's Next Super Model 2024 will depend not only on the talents discovered but also on the industry's commitment to nurturing and supporting these emerging stars. As Kenyan models step onto the stage in Nairobi, they carry with them the hopes and aspirations of a continent ready to make its mark on the global fashion scene. 

[PHOTO:  ISIS's Models  on the runway]

THE RCFS's MEDIA 

What Should Kenyan Models Expect from Africa's Next Super Model 2024 by ISIS

The modeling industry in Africa has been undergoing a significant transformation in recent years, with agencies and initiatives aimed at showcasing African talent on the global stage. At the forefront of this revolution is the ISIS modeling agency, founded by Nigerian businesswoman Joan Okorodudu. ISIS has played a pivotal role in elevating African models to international prominence, and one of its flagship programs, Africa's Next Super Model, is set to return to Nairobi in 2024.

[POSTER: Africa's Next Super Model 2024 casting call is scheduled on the 5th of July in Nairobi-Kenya]

As aspiring Kenyan models prepare for the upcoming casting call, it's essential to understand what they can expect from this prestigious event and the opportunities it may present. This article delves into the background of Africa's Next Super Model, its impact on the African modeling scene, and what participants should anticipate in the 2024 edition.

Africa's Next Super Model was conceived as a platform to discover, nurture, and promote African modeling talent. According to Joan Okorodudu, the CEO and founder of ISIS, the core mission of the program is to "empower and elevate African talent onto the global stage." By providing a showcase for emerging models and designers, Africa's Next Super Model aims to launch successful and profitable careers in the international fashion industry.

[PHOTO:  ISIS's Model  on the runway]

The decision to host the event annually in Nairobi underscores the growing importance of East Africa in the global fashion landscape. As Okorodudu stated in 2023 after a successful edition, "Africa's Next Super Model will be happening in Nairobi every year." This commitment to the Kenyan capital offers local models a unique opportunity to shine on their home turf while competing against talent from across the continent.

[PHOTO: Founder  of the ISIS Models Ms Joan Okorodudu]

The anticipation for Africa's Next Super Model 2024 is building, with the casting call scheduled for July 5th in Karen, Nairobi, which serves as the headquarters for ISIS in the East African region. However, the announcement has left some aspiring models with questions and concerns about the selection process and their chances of success.

One of the primary issues raised by potential participants is the lack of clear criteria for the casting call. The communication materials published on ISIS's social media platforms, including Instagram, have been sparse on details regarding the requirements for attendance. This ambiguity has led to speculation and uncertainty among the modeling community.

[PHOTO:  ISIS's Model  on the runway]

Some models have expressed skepticism about their chances of winning, citing the presence of more established and well-known competitors. One model, speaking anonymously to RCFS's Media, shared, "I will go, but I am not sure if I will win. There are many models here in Kenya who are known better than me, and they will also come." This sentiment reflects a common concern among emerging talent: the perception that visibility and existing popularity may play a significant role in the selection process.

Another model added fuel to this speculation, stating, "My friend told me that according to their previous casting, they choose a model who is already known on social media to boost their visibility." While this claim remains unverified, it highlights the importance of social media presence in today's modeling industry and the potential advantages that come with a strong online following.

[PHOTO:  ISIS Models  pays money to the winner]

Despite these concerns, the success of previous winners serves as an inspiration to many aspiring models. Chol Khan, a 19-year-old model from South Sudan, emerged victorious as Africa's Next Super Model 2023, beating out 34 other finalists. Khan's win demonstrates the life-changing potential of the competition and the doors it can open for talented individuals from across the continent.

Reflecting on her victory, Khan shared, "I didn't know I would be the winner because all the other finalists looked perfect. I was extremely excited about it when I was announced the winner." Her experience underscores the competitive nature of the event and the high caliber of talent it attracts.

[PHOTO:  ISIS's Model the winner of the Africa's Next Super Model 2023 on the runway]

While Africa's Next Super Model has undoubtedly created opportunities for many aspiring models, it has not been without its challenges and criticisms. Some models have raised concerns about the short notice given for the 2024 casting call. As one model pointed out, "The poster calling for the casting was published on June 29th, 2024, which means that the casting is in 6 days. I don't think many models will know about this as they don't have radio or TV advertisements."

This limited timeframe for promotion raises questions about the accessibility of the event and whether it truly provides equal opportunities for all aspiring models, particularly those who may not be closely connected to the industry or active on social media.

Beyond Africa's Next Super Model, ISIS has made significant strides in diversifying its talent pool and creating opportunities for models from various backgrounds. The agency has conducted castings in refugee camps, searching for new talent and providing selected models with opportunities to participate in international fashion weeks in Europe. This initiative has been praised for its inclusivity and for opening doors that might otherwise remain closed to displaced individuals.

[PHOTO:  ISIS's Model  on the runway]

However, ISIS and Joan Okorodudu have not been immune to controversy. Reports have circulated about some models expressing dissatisfaction with their treatment by the agency. An investigation revealed that Ms. Okorodudu, affectionately known as 'Mama Joan' to her models, would sign up talent to ISIS Models as their mother agency before marketing them to larger agencies. This practice, while not uncommon in the industry, has led to complaints from some models about their experiences.

One such case involved Biliny Manyang, a 23-year-old model who was scouted by ISIS Models in 2019 in Kakuma Refugee Camp located in the North-western region of Keny. Manyang terminated her contract with the agency in 2021, citing concerns that the agency would not fulfill its promise to help her reach Europe. Her decision to write to the UN to complain about her experience brought attention to the challenges faced by some models working with ISIS.

[PHOTO:  ISIS's Model  on photoshoot scene]

It's important to note, however, that these criticisms are not universally shared. Following the investigations, several models came forward in recorded videos to defend 'Mama Joan,' stating that she treats African models well and has positively impacted many lives. One supporter emphasized, "She is absolutely a good person. She has changed lives and is still changing the lives of young models for the better."

“As the 2024 edition of Africa's Next Super Model approaches, Kenyan models should prepare for a competitive and potentially life-changing experience. Forget criticism this is a platform and they should go and see” a Fashion expert from Nairobi told the RCFS’s MEDIA.

The Africa's Next Super Model 2024 by ISIS represents both an exciting opportunity and a significant challenge for Kenyan models. While the event offers the potential for career-changing exposure and success, it also comes with uncertainties and fierce competition. Aspiring models should approach the casting call with a blend of optimism, preparation, and realistic expectations.

[PHOTO:  ISIS's Model  on the runway]

As the African modeling industry continues to evolve and gain recognition on the global stage, events like Africa's Next Super Model play a crucial role in showcasing the continent's diverse talent. For Kenyan models, this represents a chance to be part of a transformative movement in the fashion world, potentially opening doors to international careers and helping to reshape perceptions of African beauty and style.

According to the fashion expert, Ultimately, the success of Africa's Next Super Model 2024 will depend not only on the talents discovered but also on the industry's commitment to nurturing and supporting these emerging stars. As Kenyan models step onto the stage in Nairobi, they carry with them the hopes and aspirations of a continent ready to make its mark on the global fashion scene. 

[PHOTO:  ISIS's Models  on the runway]

THE RCFS's MEDIA 

What is Matheo Doing in Ethiopia? New Collection "The Lost Soldier" Released

In a surprising move that has caught the attention of fashion enthusiasts across Africa, the Rwandan clothing brand Matheo has released its latest collection, "The Lost Soldier," just hours before its Creative Designer and CEO, Mr. Niyigena Maurice, departed for Ethiopia. This unexpected launch on Instagram, rather than through a traditional fashion show, has sparked discussions about the evolving landscape of African fashion and the challenges faced by emerging designers. 

[PHOTO: New Collection "The Lost Soldier" Released by the Matheo]

ALSO READ: "I Have Loyalty Inside the Matheo Brand": The Future Warriors Collection 2023 Released

Mr. Maurice's trip to Ethiopia is not just a casual visit but a significant step for the brand as he attends the prestigious Shenen Africa Festival Week 2024. This grand event, scheduled from June 28 to June 30, 2024, is set to take place at the iconic Adwa Victory Memorial Museum in Addis Ababa. The festival stands as a testament to the growing influence and unity of African fashion, bringing together designers and models from a diverse array of nations including South Africa, Morocco, Tanzania, Rwanda, Zambia, Malawi, Burundi, Uganda, Ghana, Kenya, Libya, Nigeria, Somalia, South Sudan, and the host country, Ethiopia.

[PHOTO: Creative Designer Mr.  Maurice Niyigena in Ethiopia to attend the Shenen Africa Festival Week 2024]

The choice of venue for the festival is particularly poignant. The Adwa Victory Memorial Museum, commemorating Ethiopia's historic victory against Italian colonialism, serves as a powerful backdrop for a celebration of African creativity and resilience. This setting aligns perfectly with the theme of Matheo's new collection, creating a synergy between fashion, history, and cultural pride.

Matheo's latest offering, "The Lost Soldier," stands out as a unique departure from the brand's previous collections. Designed for both men and women, this collection is more than just a line of clothing; it's a narrative woven in fabric, telling the stories of Africa's unsung heroes. As Mr. Maurice eloquently puts it, "It is a collection that celebrates African heroes, those that fought before us, those that sacrificed themselves for 'Africa' to rise and to stand."

[PHOTO: New Collection "The Lost Soldier" Released by the Matheo]

The inspiration behind the collection is deeply personal for Mr. Maurice. In a touching letter released alongside the collection, he dedicates the line to his father, drawing parallels between personal experiences and the broader African narrative of sacrifice and resilience. The letter, spanning five emotionally charged paragraphs, offers insight into the designer's motivation:

"Our father's love that we couldn't understand when we were young but we finally can feel it. Know it, understand it, and see it. We see that you never left us, you never ignored us, you never gave love to anyone else. Instead, you fought for us, you fought for our future, for our good education, and for our good life and success."

[PHOTO: New Collection "The Lost Soldier" Released by the Matheo}

This poignant tribute not only adds depth to the collection but also resonates with many across the continent who recognize similar stories of sacrifice in their own families.

[PHOTO: The Lost Soldier letter by Mr. Maurice

The rapid growth of Matheo as a brand is evident in its collaborations with prominent models. Names like Kabano Franco, Mucyo Sandine, and international model Eveline Gonzenbach have graced the brand's photoshoots and promotions, elevating its visibility and appeal. These partnerships reflect Matheo's ambition to position itself as a significant player in the African fashion scene, bridging local talent with international appeal.

[PHOTO: International model Eveline Gonzenbach in New Collection "The Lost Soldier" Released by the Matheo]

“In 5 years, I see my brand’s visibility in Africa and outside the continent,” Mr. Maurice told the RCFS’s MEDIA during the interview in 2023

[PHOTO: Rwanda's known model Sandrine in a New Collection "The Lost Soldier" Released by the Matheo]

ALSO READ: Where Do Matheo and Franco Get Those Fashion Ideas? 50 Trending Styles in Rwanda

The decision to launch "The Lost Soldier" collection on Instagram, rather than through a traditional fashion show, has been met with mixed reactions. While some fashion enthusiasts in Kigali expressed surprise and a hint of disappointment at the lack of a physical event, others see it as a savvy move in the digital age. One fashion enthusiast remarked, "When I saw that letter, I was expecting like a nice small fashion show at his shop to interact with his fans."

[PHOTO: New Collection "The Lost Soldier" Released by the Matheo]

However, this approach highlights a significant challenge faced by many African designers: the high costs associated with organizing fashion shows. As another fashion enthusiast noted, "Our designers can't afford both. Expect them to produce clothes but when it comes to organizing a fashion show, becomes too expensive and a burden for them to pay the models."

This reality check brings to light the financial constraints that often hinder the growth of African fashion brands. While creativity and talent abound, the resources needed to showcase these creations in traditional formats can be prohibitive. Matheo's strategy of leveraging social media for its launch may well be a blueprint for other emerging Rwandan brands looking to make an impact without breaking the bank.

[PHOTO: New Collection "The Lost Soldier" Released by the Matheo]

Matheo's journey, from its emotional connection to African heritage to its innovative launch strategies, encapsulates many of the challenges and opportunities facing African fashion today. The industry stands at a crossroads, balancing tradition with modernity, local inspiration with global appeal, and creative vision with financial realities.

[PHOTO: New Collection "The Lost Soldier" Released by the Matheo]

Events like the Shenen Africa Festival Week play a crucial role in this landscape. By bringing together designers from across the continent, they foster a sense of community and shared purpose. They provide a platform for brands like Matheo to showcase their work to a broader audience, potentially opening doors to new markets and collaborations.

[PHOTO: New Collection "The Lost Soldier" Released by the Matheo]

As Mr. Maurice and Matheo take their place at the Shenen Africa Festival Week 2024, they carry with them not just a collection of clothes, but a narrative of African resilience, creativity, and ambition. "The Lost Soldier" collection stands as a testament to the power of fashion to tell stories, honor heritage, and shape the future.

The eyes of the fashion world will be on Addis Ababa this week, watching as African designers like Matheo showcase their vision for the future of fashion. In this vibrant tapestry of creativity, each thread tells a story of struggle, triumph, and the unbreakable spirit of a continent on the rise. As the lost soldiers of yesteryear are remembered and honored, a new generation of fashion warriors steps forward, ready to conquer the global stage with designs that are uniquely, proudly African.

[PHOTO: New Collection "The Lost Soldier" Released by the Matheo]

[PHOTO: New Collection "The Lost Soldier" Released by the Matheo]

[PHOTO: New Collection "The Lost Soldier" Released by the Matheo]

 THE RCFS's MEDIA