This story is part of a collaboration between Ensia and Egab  exploring environmental efforts by communities facing potentially more urgent concerns such as war and poverty. Egab is a media startup that helps young local journalists from across the Middle East and Africa get published in regional and international media outlets, with a focus on solutions journalism. You can read the other stories in the series here and here. 

To the sweeping majority of roughly 4.7 million people living in Monofeya, one of Egypt’s poorest provinces, “sustainable fashion” is a term that likely means very little. But it’s here, where 26% of the population lives below the poverty line, that a single business upcycled around 940 tons (850 metric tons) of fabric in five years.

“We, as entrepreneurs, were interested in creative manufacturing and environmental solutions after noticing the amount of textile waste,” says Amgad Moustafa, co-founder of Green Fashion, the brand that has brought together some 200 women to breathe new life into piles of fabrics and textiles that would otherwise get incinerated or dumped in landfills. The business, which began in 2018, uses surplus fabrics and textile waste from 50 textile factories for its raw materials.

Each year, Egypt’s sprawling garment industry — which accounts for 4% of the country’s GDP — produces around 234,000 tons (212,000 metric tons) of textile waste, according to a UN study.

And the environmental impact of the global fashion industry is massive.

It takes 10,000 liters (2,600 gallons) of water to grow the cotton for a single pair of jeans, enough to hydrate one person for 10 years, according to the UN. And according to recent reports by McKinsey, the industry produces 3–10% of total greenhouse gasses, its solvents and dyes make up a quarter of industrial water pollution, and in recent years it has accounted for 20–35% of microplastic flows into the ocean. The UN has called fast fashion “an environmental emergency.”

Things changed with the advent of mass production and fast fashion. But today, as the economy struggles, repurposing and reusing again are on the rise.

In recent years, an ailing economy in Egypt, the Arab world’s most populous country, drove consumers to search for cheaper alternatives to internationally branded ready-made clothes. This spurred an appetite for recycled and upcycled garments, which in turn is reducing fabric waste, creating job opportunities, and unleashing creativity as individuals and entities find ways to repurpose fabrics and used clothing.

Silver Lining

According to sustainable fashion advocates, reusing or repurposing clothes is not new to Egyptians. “Sustainability as an idea existed in all Egyptian social levels,” says Esraa Aburehab, a sustainability and environmental development consultant. “I mean, who didn’t wear their older relatives’ clothes, while other specific pieces were circulated among family members?”

"Things changed with the advent of mass production and fast fashion. But today, as the economy struggles, repurposing and reusing again are on the rise"

Waves of currency depreciations since 2016, compounded by economic disruptions due to the war in Ukraine, have led Egypt’s inflation rates to skyrocket. In June 2023 rates hit a record high of 36.8%. In April of that same year, the Egyptian pound was ranked among the worst performing currencies in the world.

The impact of this economic downturn has rippled across all classes. Millions have been pushed into poverty, and clothing is among many goods and services that has been impacted.

“We used to travel to Cairo several times a year just to visit the malls and buy new clothes,” says Rahma Youssef, a teacher from the coastal city of Suez, 140 kilometers (87 miles) northeast of the capital. “Then, the prices soared. What used to get us two or three pieces now barely covers one item,” she adds, explaining that she and her sister now rely on thrifting, buying custom-made clothing (which is often cheaper than name brand items), and repairing and restyling old clothes.

According to Basma Tawakol, founder of the online thrifting store Dayra, the need for cheaper clothing opened the door for sustainable fashion. “With the devaluations, people searched for alternatives to the deliberate price hikes,” Tawakol says. “I thought my customers would be from the middle and lower classes, but I also got some returning upper-class customers.”

Since its launch in 2020, Dayra has been releasing an upcycled collection of about 12 pieces every few months, by mixing and matching the different fabrics and old garments.

Watch the full interview on Green fashion

Meanwhile, Green Fashion mass produces upcycled garments, relying on defective rolls of fabrics that cost no more than 25% of the intact ones, as well as unwanted second-hand clothes to produce their pieces. “We once produced a thousand pieces from fabric waste and defective bolts,” says Moustafa. “We usually produce one new piece out of every four preowned clothes.”

Acquiring Skills and Knowledge

Green Fashion not only upcycles fabrics, it also builds skills. The business trains new tailors for six months — two months on sewing and another two months on recycling. After completing training, tailors work under supervision before being allowed to work on their own, Moustafa explains.

Green Fashion hires only women. As a result, it “helps the local community, achieving a social impact alongside its environmental goals, by empowering women who otherwise had no or little income, training them, and offering them a decent job,” Moustafa says.

“We’ll spread the concept of sustainability, one person at a time.” —Amgad Moustafa

Sohair Asfour, a mother of four, was a full-time homemaker until 2018, when her husband lost his job, leaving the family in need of income.

“At Green Fashion, I learned embroidery and sewing, and currently I’m helping our trainers teach the newcomers,” says Asfour. “My work helped me lead a better life and changed my mindset toward old items.”

Youssre Abdelkader, co-founder of From Waste to Good Taste, a sustainable design initiative, says their workshops, which began in 2021 to teach repair and upcycling methods, such as patchwork, draw students of different ages. “At first, most of our workshop attendees were students and fresh graduates. By time, the age group started to expand, and people in their 40s and 50s are joining in now,” she says.

Green Fashion recently began training in two other impoverished Egyptian governorates, Gharbia and Aswan. “We aim to hire another 300 women in these new production units, and to upcycle 1,000 metric tons (1,100 tons) of waste by the end of 2024,” Moustafa says. Additionally, Green Fashion plans to launch a fabric donation vehicle in Egypt’s rural areas and universities.

“We’ll spread the concept of sustainability, one person at a time,” Moustafa says.

Story by Toka Omar Qassem

Ethiopia Fashion Industry in Promoting Local Fashion Designers Through the Creative DNA Program 2024

Made in Ethiopia by Natanem Couture Showcasing at Hub of Africa Fashion Week 2024  (HAFW) [PHOTO NC]

The fashion and textile industry in Ethiopia is growing faster and it is among top the leading fashion hubs on the continent. In 2024, the revenue in the Apparel market in Ethiopia amounts to US$2.86bn and it is projected that the market will experience an annual growth rate of 4.19% (CAGR 2024-2028). The largest segment in this market is Women's Apparel, which is estimated to have a market volume of US$1.19bn in 2024. Ethiopia's apparel market is rapidly growing, with an increasing number of international brands investing in the country's textile industry. It is estimated that 99% of sales in the Apparel market in Ethiopia will be generated by Non-Luxury by 2024

Made in Ethiopia  by AFROPIAN  showcasing at Hub of Africa Fashion Week 2024  (HAFW) [PHOTO NC]

 The secret behind this growth in the fashion sector is the government's initiatives to support heavily local fashion designers in partnership with other partners as well as investors in the textile industry and farmers. Among the top partners are Creative Hub Ethiopia and the British Council through its program Creative DNA. The Creative DNA Ethiopia is part of the SSA Arts Creative Economy Programme, which supports the creation of new art and fosters partnerships between the creative sectors of the UK and East Africa. The Programme is committed to promoting innovation, creativity, equality, diversity, and inclusion.

The Creative Hub Ethiopia supports creative innovators, designers, and SMEs in various fields by deepening their understanding of global design and industrial concepts, providing state-of-the-art working tools and resources, and enhancing the link between young innovators, and industrial and governmental entities.

Made in Ethiopia  Tibebu Collection  showcasing at Hub of Africa Fashion Week 2024  (HAFW) [PHOTO NC]

Ten Ethiopian-based, early-stage fashion and accessory enterprises, have been selected to be part of the Creative DNA Ethiopia Programme. The program provides them to acquire a deeper insight into the UK fashion industry, establish valuable connections, and introduce both themselves and their creative endeavours to a global audience. The reative DNA Ethiopia, an innovative fashion incubation programme dedicated to nurturing early-stage fashion designers in Ethiopia, is thrilled to announce the launch of its second cohort. Building on the success of its inaugural program, Creative DNA: Ethiopia continues to foster creativity, entrepreneurship, and sustainable growth within the Ethiopian fashion industry.

ALSO READ: THE CREATIVE DNA PROGRAMME AT NAIROBI DESIGN WEEK 2024: A SPECTACULAR 20 LOCAL FASHION DESIGNERS

This initiative of the British Council aims to provide invaluable support and resources to emerging fashion talents, empowering them to realize their creative visions and establish thriving fashion businesses. Through a comprehensive six-week incubation program, participants will receive tailored mentorship, business training, networking opportunities, and access to market insights, equipping them with the necessary tools to succeed in the competitive fashion landscape.

The selection process for the second cohort of Creative DNA: Ethiopia was highly competitive, with numerous talented designers vying for a coveted spot in the program. After a rigorous evaluation process, The CDNA team is proud to announce the acceptance of ten promising fashion entrepreneurs into the program.

“Through Creative DNA: Ethiopia, the British Council aims at not just incubating designers; we’re incubating a vision for a vibrant and diverse fashion landscape. As we launch the second cohort, we reinforce our dedication to fostering innovation and entrepreneurship in Ethiopian fashion. Through collaborative efforts, we aim to propel emerging designers towards global recognition, contributing to the cultural and economic fabric of Ethiopia.” Bezawit Damtew, British Council Arts Programme Director.

Bezawit Damtew, British Council Arts Programme Director.

“Creative DNA: Ethiopia’s evolution underscores our commitment to nurturing the diverse tapestry of Ethiopian fashion. This year, we’re shifting gears to prioritize early-stage designers crafting timeless, day-to-day wear. Our focus on mass production-oriented designers highlights the vibrant spectrum of design aesthetics while paving the way for a new era of accessible, everyday fashion innovation.” Solome Daniel, Creative DNA: Ethiopia Project Manager. 

The second cohort of Creative DNA: Ethiopia is poised to make a significant impact on the Ethiopian fashion scene, driving innovation, sustainability, and economic growth within the industry. CDNA is committed to supporting the success and development of these talented designers, further solidifying Ethiopia’s position as a hub of creativity and talent in the global fashion arena.

Designers Joining Creative DNA Ethiopia 2.0 Program

Selected fashion designers to participate in the Creative DNA Ethiopia program 2024 [PHOTO BC]

Reborn:  is a fashion brand that breathes hope and exudes strength. We poured hours of meticulous love and care into every stitch, ensuring that each garment carried an intangible magic that could uplift the spirit and inspire greatness. We embark on a journey to celebrate the rich cultural tapestry of Ethiopia and Africa, weaving these timeless stories into our masterpieces.

DolMel: is an Ethiopian fashion brand bringing a millennia-old tradition of hand-weaving into the 21st century. One of the focus areas of our startup business is the cultural heritage aspect it takes from the historic ‘Shemena’ hand-weaving industry. DolMel developed a solution to dramatically impact the textile industry in Ethiopia by using high-tech digital reactive printing on our hand-woven fabric to produce rolls of various kinds of seamless patterns to create innovative products that are the first of their kind in the country. 

DAGMAWIT: Our brand is a celebration of self-love and individuality. With a vision to inspire confidence and empowerment, our designs weave together elements of culture, uniqueness, and the transformative power of self-appreciation. Each garment serves as a reminder of the wearer’s inherent beauty and worth, fostering a deep emotional connection with every piece. Committed to inclusivity and authenticity, we aim to leave a lasting impact on the fashion industry by redefining beauty standards and spreading the message of self-love worldwide.  

SÉRALESTI: Is a casual wear brand that celebrates the weaving techniques of Ethiopia. We dream of seeing Séralesti adorning individuals worldwide, each piece not just an outfit, but a conversation starter, sparking curiosity about Ethiopian artistry and heritage. 

Shadez Wear: is an Ethiopian based streetwear and accessories brand that launched three years ago. It caters to both female and male customers, focusing on functional, futuristic(tech wear aesthetic/post modern)designs that incorporate color and pattern therapy, as well as artistic, expressive, and innovative styles. Dedicated to sustainable fashion, quality finishing and innovative product handling. With a commitment to ethical sourcing, innovative design, and cultural exchange. We strive to tell a story with wearable art. Since our launch, we have been working in a team with the launch of ashara and africa mosaique magazine launch for 2021.

MESMER: is working towards the integration of Ethiopian as well as African cultural designs and tribal patterns in fusion with innovative modern fashion. The goal for the future is to set up a process of exhibitions, fashion shows, and entrepreneurial workshops for the rich cultural Diversity in Africa.

MEAZA Clothing: MEAZA is a sustainable fashion and lifestyle brand established in 2019 with a great vision to become an embodiment of made in Africa to the world by intending to bring a contemporary African touch in  everyday wear using locally sourced handwoven fabric.

Nikisat: meaning ‘Tattoo’ in Amharic is a casual wear brand based in Addis Ababa Ethiopia established in January 2022. We produce different clothing made from hand woven Ethiopian fabrics made by skilled local artisans. Founded by Eyerusalem Alemayehu who was born and raised in Addis Ababa Ethiopia. started from a childhood dream and a passion for art and fashion.

Demi Design: Demii creates exceptional and innovative designs that celebrate Ethiopian artistry, empower local weavers and artisans, and promote the use of Ethiopian handwoven fabric materials. We are committed to preserving the rich cultural heritage of Ethiopia by incorporating traditional weaving techniques into our designs, and by providing sustainable livelihoods for local communities. Through our work, we aim to showcase the beauty of Ethiopian handwoven fabrics to the world, while supporting the artisans who keep this ancient craft alive. 

NEDፍ Design: Our slogan, “Crafting imagination!” encapsulates the core philosophy of NEDፍ design. We believe that everyone has a unique story to tell, and our leather sketches provide a canvas for self-expression. Whether it’s a hand-drawn illustration, a personalized monogram, or an intricate pattern, our customers can bring their ideas to life with our high-quality leather products.

RCFS'S MEDIA 

Competition and Creativity: Rwandan Fashion Brands that Have Garnered International Acclaim

In Rwanda, where once only foreign labels were recognized, local fashion giants, predominantly driven by the youth, today dominate the market, a sign of a growing industry by far.

We bring you the top 10 most valuable fashion brands, in no particular order, that have garnered international acclaim on different occasions.

House of Tayo

Basketballer Jayson Tatum posing with 'Ijezi' from House of Tayo

Matthew Rugamba, widely known as ‘Tayo’, is the mastermind behind ‘House of Tayo’, a men's wear label and accessory line. This brand stands as a symbol of African sophistication, showcasing style and flair through locally crafted clothing and accessories.

Established with the vision of highlighting African elegance and flavor, House of Tayo merges contemporary design with locally-made attire and accessories. In particular, their latest product, ‘Ijezi’, has gained popularity among sports fashion lovers and celebrities both in and outside Rwanda.

Since its establishment in 2011, House of Tayo has emerged as a top fashion house in Rwanda, dressing global celebrities such as FIFA President Gianni Infantino, performers Mr Eazi, Adekunle Gold, Ruger, Poizon Ivy, Sarkodie, Davido, Burna Boy, Peter Junior Nyong’o, and athletes Jayson Tatum, Joakim Noah, Amadou Gallo Fall, among others.

Moshions

Moshions is a culturally inspired brand founded by Moses Twahirwa in 2015. The award-winning brand blends ancient motifs with contemporary designs to celebrate Rwanda’s eclectic culture.

Their collections such as ‘Kwanda’, ‘Imandwa’, and others express a fusion of traditional and contemporary aesthetics. Moshions combines organic fabrics, natural dyes, and high-end couture to create timeless fashion pieces.

The brand has been worn by various celebrities including Didier Drogba, Sauti Sol, Sonia Rolland, Jidenna, Saul Williams, Lous and the Yakuza, Nomzamo Mbatha, Sarkodie, Ilhan Omar, and more.

Sonia Mugabo (SM) collections

Sonia Mugabo (L), Lais Ribeiro, wife of Joakim Noah at Sonia Mugabo (SM) fashion house

Sonia Mugabo (SM) collections are named after Sonia Mugabo, the founder and fashion designer of the brand.

Established in 2013, the eponymous fashion label gained recognition when Mugabo was featured as a ‘Fashion Designer’ by The Guardian and later listed in Forbes Africa’s 30-under-30 entrepreneurs for her promising work in 2017.

Mugabo, a self-taught designer, emphasizes local sourcing, including materials, employees, and models from her native Rwanda. Her designs embody effortless style, appealing to women seeking fashionable yet comfortable attire. As a pioneer in Rwanda’s fashion industry, Mugabo sets the standard for both local and global markets.

Notably, she dressed Melinda Gates during the Commonwealth Heads of State meeting in June 2022, showcasing her brand’s growing influence.

Tanga Designs

Footballer Yves Kimenyi and his wife Claudine Muyango were spotted in Tanga design during their wedding ceremony

Tanga Designs, founded by Olivier Niyitanga, derives its name from the suffix of his own name, ‘Tanga’. It’s a prominent fashion house in Rwanda, renowned for its eccentric yet remarkable collections.

Niyitanga has dressed local celebrities such as Miss Jolly Mutesi, Meghan Nimwiza, Divine Muheto, as well as international figures like Sauti Sol, Elani, Mr. Eazi, and Davido.

Inspired by fashion icons like Alexander Wang, Vera Wang, Versace, and Armani, Tanga Designs focuses on elegance, art, class, and creativity. The brand uniquely blends modern and traditional designs to create visually striking looks appealing to trendy men and women who appreciate style.

ALSO READ: What to Expect in 2024: Fashion Industry and Made In Rwanda

UZI Collections

Actress Naomiie Campbell dressed in UZI Collections during the 'Kwita Izina' ceremony

It was established in July 2015 by Rwandans Nathalie Remera and Rwema Umutoni, born from their profound passion for fashion.

The brand has notably adorned various personalities including Team Troy, Louis Van Gaal, Princess Basma Bint Ali, Naomi Campbell, Ne-Yo, Gael Faye, Ugandan comedian Anne Kansiime, and more for diverse occasions.

With a primary goal of crafting an impactful brand that empowers young individuals and contributes to Rwanda’s economic growth through the fashion sector, UZI Collections remains dedicated to its mission.

Izubaa Collection

Singer Alyne Sano adorned in IZUBAA Collections

The Izubaa Collection, founded by Elodie Monique Vestine Fromenteau, draws inspiration from the late 80’s and 90’s. Their clothes blend French fabrics with African prints, featuring oversized and gender-neutral designs.

Mixing classic French tailoring with African fabrics like Kitenge and Kente, Izubaa promotes diversity, inclusivity, and self-identity.

Izubaa made notable appearances, including opening Kigali Fashion Week during the Commonwealth Heads of Government Meeting (CHOGM 2022) and dressing performers from Mashirika at the YouthConnekt Summit 2022.

Am!ke

Hollywood star Lupita Nyong’o dressed in Am!ke attire during the Berlin International Film Festival

The Rwandan brand, Amike Studio, is owned by Aline Amike, a model, actress, poet, and designer-bead smith to create distinctive fashion pieces.

Specializing in unique beaded headpieces and accessories, her work has been featured in various collaborations, including Elodie Fromenteau’s IZUBAA collection showcased in Ghana and Rwandan artist Kaya Byinshi’s music videos.

Recently, Hollywood star Lupita Nyong’o garnered attention wearing a handcrafted bag from Amike Studio during the Berlin International Film Festival. Celebrities like B-Threy, Angell Mutoni, and Kaya Byinshi have also endorsed the brand.

Haute Baso

Hollywood star Kevin Hart visited Haute Baso

Haute Baso is an ethical fashion brand known for its thoughtful, simple, and functional designs.

The brand’s essence revolves around the idea that collaboration leads to positive change, particularly in empowering women and youth within their value chain while preserving Rwandan culture.

Notably, Haute Baso has dressed prominent figures such as Lais Ribeiro, wife of Hakim Noah, Kevin Hart, Arancha Gonzalez Laya, former Minister of Foreign Affairs, European Union, and Cooperation of Spain, Ellen DeGeneres, and her partner Portia de Rossi to mention but a few.

Additionally, the brand has showcased its collections at events like the Mercedes Benz Fashion Week in Johannesburg, South Africa, organized by African Fashion International (AFI) in previous years.

Matheo brand

Made by Matheo clothing brand 

In 2019, Maurice Niyigena founded an emerging fashion brand called ‘Matheo Brand’.

Despite the challenges faced by upcoming designers, Matheo has managed to capture the attention and emotions of fashion enthusiasts in Kigali and beyond.

The brand has garnered positive feedback and support, with both local and international runway models, such as Irina Breslavets-Druzhinina and Reinhardt Kenneth, adorning and collaborating with Matheo during prestigious events like New York Fashion Week and others.

Inzuki Design

Inzuki Collections

Inzuki is a Rwandan brand founded by Teta Isibo in 2012, specializing in handmade jewelry, accessories, and interior decor crafted from local materials.

Their products, which blend traditional craftsmanship with contemporary style, aim to transcend Rwandan design traditions and cater to modern preferences.

With a focus on Rwanda-made, Africa-inspired, and globally-loved creations, Inzuki has gained traction in international markets and has expanded its reach to Africa, Europe, Asia, and North America through distributors and an online store.

In particular, Inzuki’s bold and colorful trinkets are already sold at a handful of retailers in the United States including the gift store at the Field Museum, in Chicago.

Beyond mere clothing and accessories, fashion is a multi-billion-dollar industry driven by some of the most iconic and valuable brands locally and globally.

Other local fashion houses are ‘Kabash’ by Catherine Bashabe, ‘Inkanda Fashion House’ by Muhire Patrick, Rwanda Clothing, ‘KarSSH Collections’ by Karen Uwera, Bold Bonza by Sissi Ngamije, ‘Kezem Rwanda’ by Emmanuel Keza, ‘Amizero’ by Cedric Amizero, ‘Uzuri K & Y’, ‘Maison Munezero’, ‘Inco fashion’, ‘Gro Creation’, ‘lito Ris Designs’ and many more.

International runaway model Reinhardt Kenneth during New York Fashion Week

 

 

Source 

 

 

In Rwanda, where once only foreign labels were recognized, local fashion giants, predominantly driven by the youth, today dominate the market, a sign of a growing industry by far.

We bring you the top 10 most valuable fashion brands, in no particular order, that have garnered international acclaim on different occasions.

House of Tayo

Basketballer Jayson Tatum posing with 'Ijezi' from House of Tayo

Matthew Rugamba, widely known as ‘Tayo’, is the mastermind behind ‘House of Tayo’, a men's wear label and accessory line. This brand stands as a symbol of African sophistication, showcasing style and flair through locally crafted clothing and accessories.

Established with the vision of highlighting African elegance and flavor, House of Tayo merges contemporary design with locally-made attire and accessories. In particular, their latest product, ‘Ijezi’, has gained popularity among sports fashion lovers and celebrities both in and outside Rwanda.

Since its establishment in 2011, House of Tayo has emerged as a top fashion house in Rwanda, dressing global celebrities such as FIFA President Gianni Infantino, performers Mr Eazi, Adekunle Gold, Ruger, Poizon Ivy, Sarkodie, Davido, Burna Boy, Peter Junior Nyong’o, and athletes Jayson Tatum, Joakim Noah, Amadou Gallo Fall, among others.

Moshions

Moshions is a culturally inspired brand founded by Moses Twahirwa in 2015. The award-winning brand blends ancient motifs with contemporary designs to celebrate Rwanda’s eclectic culture.

Their collections such as ‘Kwanda’, ‘Imandwa’ and others express a fusion of traditional and contemporary aesthetics. Moshions combines organic fabrics, natural dyes, and high-end couture to create timeless fashion pieces.

The brand has been worn by various celebrities including Didier Drogba, Sauti Sol, Sonia Rolland, Jidenna, Saul Williams, Lous and the Yakuza, Nomzamo Mbatha, Sarkodie, Ilhan Omar, and more.

Sonia Mugabo (SM) collections

Sonia Mugabo (L), Lais Ribeiro, wife of Joakim Noah at Sonia Mugabo (SM) fashion house

Sonia Mugabo (SM) collections are named after Sonia Mugabo, the founder and fashion designer of the brand.

Established in 2013, the eponymous fashion label gained recognition when Mugabo was featured as a ‘Fashion Designer’ by The Guardian and later listed in Forbes Africa’s 30-under-30 entrepreneurs for her promising work in 2017.

Mugabo, a self-taught designer, emphasizes local sourcing, including materials, employees, and models from her native Rwanda. Her designs embody effortless style, appealing to women seeking fashionable yet comfortable attire. As a pioneer in Rwanda’s fashion industry, Mugabo sets the standard for both local and global markets.

Notably, she dressed Melinda Gates during the Commonwealth Heads of State meeting in June 2022, showcasing her brand’s growing influence.

Tanga Designs

Footballer Yves Kimenyi and his wife Claudine Muyango spotted in Tanga design during their wedding ceremony

Tanga Designs, founded by Olivier Niyitanga, derives its name from the suffix of his own name, ‘Tanga’. It’s a prominent fashion house in Rwanda, renowned for its eccentric yet remarkable collections.

Niyitanga has dressed local celebrities such as Miss Jolly Mutesi, Meghan Nimwiza, Divine Muheto, as well as international figures like Sauti Sol, Elani, Mr. Eazi, and Davido.

Inspired by fashion icons like Alexander Wang, Vera Wang, Versace, and Armani, Tanga Designs focuses on elegance, art, class, and creativity. The brand uniquely blends modern and traditional designs to create visually striking looks appealing to trendy men and women who appreciate style.

ALSO READ: Stylists weigh in on fashion side of Kigali Triennial Festival

UZI Collections

Actress Naomiie Campbell dressed in UZI Colections during 'Kwita Izina' ceremony

It was established in July 2015 by Rwandans Nathalie Remera and Rwema Umutoni, born from their profound passion for fashion.

The brand has notably adorned various personalities including Team Troy, Louis Van Gaal, Princess Basma Bint Ali, Naomi Campbell, Ne-Yo, Gael Faye, Ugandan comedian Anne Kansiime, and more for diverse occasions.

With a primary goal of crafting an impactful brand that empowers young individuals and contributes to Rwanda’s economic growth through the fashion sector, UZI Collections remains dedicated to its mission.

Izubaa Collection

Singer Alyne Sano adorned in IZUBAA Collections

The Izubaa Collection, founded by Elodie Monique Vestine Fromenteau, draws inspiration from the late 80’s and 90’s. Their clothes blend French fabrics with African prints, featuring oversized and gender-neutral designs.

Mixing classic French tailoring with African fabrics like Kitenge and Kente, Izubaa promotes diversity, inclusivity, and self-identity.

Izubaa made notable appearances, including opening Kigali Fashion Week during the Commonwealth Heads of Government Meeting (CHOGM 2022) and dressing performers from Mashirika at the YouthConnekt Summit 2022.

Am!ke

Hollywood star Lupita Nyong’o dressed in Am!ke attire during Berlin International Film Festival

The Rwandan brand, Amike Studio, is owned by Aline Amike, a model, actress, poet, and designer-bead smith to create distinctive fashion pieces.

Specializing in unique beaded headpieces and accessories, her work has been featured in various collaborations, including Elodie Fromenteau’s IZUBAA collection showcased in Ghana and Rwandan artist Kaya Byinshi’s music videos.

Recently, Hollywood star Lupita Nyong’o garnered attention wearing a handcrafted bag from Amike Studio during the Berlin International Film Festival. Celebrities like B-Threy, Angell Mutoni, and Kaya Byinshi have also endorsed the brand.

ALSO READ: Gorilla Fashion Week blends styles at maiden edition

Haute Baso

Hollywood star Kevin Hart visted Haute Baso

Haute Baso, is an ethical fashion brand known for its thoughtful, simple, and functional designs.

The brand’s essence revolves around the idea that collaboration leads to positive change, particularly in empowering women and youth within their value chain while preserving Rwandan culture.

Notably, Haute Baso has dressed prominent figures such as Lais Ribeiro, wife of Hakim Noah, Kevin Hart, Arancha Gonzalez Laya, former Minister of Foreign Affairs, European Union, and Cooperation of Spain, Ellen DeGeneres, and her partner Portia de Rossi to mention but a few.

Additionally, the brand has showcased its collections at events like the Mercedes Benz Fashion Week in Johannesburg, South Africa, organized by African Fashion International (AFI) in previous years.

Matheo brand

In 2019, Maurice Niyigena founded an emerging fashion brand called ‘Matheo Brand’.

Despite the challenges faced by upcoming designers, Matheo has managed to capture the attention and emotions of fashion enthusiasts in Kigali and beyond.

The brand has garnered positive feedback and support, with both local and international runway models, such as Irina Breslavets-Druzhinina and Reinhardt Kenneth, adorning and collaborating with Matheo during prestigious events like New York Fashion Week and others.

Inzuki Design

Inzuki Collections

Inzuki is a Rwandan brand founded by Teta Isibo in 2012, specializing in handmade jewelry, accessories, and interior decor crafted from local materials.

Their products, which blend traditional craftsmanship with contemporary style, aim to transcend Rwandan design traditions and cater to modern preferences.

With a focus on Rwanda-made, Africa-inspired, and globally-loved creations, Inzuki has gained traction in international markets and has expanded its reach to Africa, Europe, Asia, and North America through distributors and an online store.

In particular, Inzuki’s bold and colorful trinkets are already sold at a handful of retailers in the United States including the gift store at the Field Museum, in Chicago.

Beyond mere clothing and accessories, fashion is a multi-billion-dollar industry driven by some of the most iconic and valuable brands locally and globally.

Other local fashion houses are ‘Kabash’ by Catherine Bashabe, ‘Inkanda Fashion House’ by Muhire Patrick, Rwanda Clothing, ‘KarSSH Collections’ by Karen Uwera, Bold Bonza by Sissi Ngamije, ‘Kezem Rwanda’ by Emmanuel Keza, ‘Amizero’ by Cedric Amizero, ‘Uzuri K & Y’, ‘Maison Munezero’, ‘Inco fashion’, ‘Gro Creation’, ‘lito Ris Designs’ and many more.

International runaway model Reinhardt Kenneth during New York Fashion Week

In the heart of Nakaseke district in Uganda, where traditions often dictated a different path for young girls, one remarkable individual emerged from adversity to redefine her destiny. Meet Hannah Karema, a woman whose journey from the shadows of cultural norms to the global stage of Miss World stands as a testament to resilience, determination, and the power of education.

Ugandan -Rwandan Miss Hannah Tumukunde Among Top 8 Winners in the Miss World 2024 [PHOTO MW]

 "After my experience in the 71st Miss World, I’m more than convinced about the greatness that lies in every woman. On this International Women’s Day, I choose to celebrate the strength and resilience of women worldwide. The narrative of women-led development is a powerful focus on inclusion, recognizing the unique contributions and perspectives that we women bring to every facet of society" says Ugandan-Rwandan Miss Hannah Tumukunde

Growing up in Nakaseke, Hannah faced the looming threat of early marriage, a prevalent practice in her community. However, fueled by an unyielding spirit and the support of her family, she defied the odds and chose a different narrative. Hannah understood the transformative potential of education, recognizing it as a key to breaking free from the constraints imposed by societal expectations. 

Ugandan -Rwandan Miss Hannah Tumukunde Among Top 8 Winners in the Miss World 2024 [PHOTO MW]

She may seem different coming from Uganda, but Hannah joins a line of phenomenal women who battled early marriages, echoing the struggles faced by others in countries around the world like Malala Yousafzai, Aung San Sun Kyi, Nujood Ali, and countless other women that continue to conquer this occurrence.

"Education stands as a key pillar, empowering women to break barriers and shape a better future. Women-led development embraces intersectionality, acknowledging and addressing diverse challenges. It goes beyond economic growth, fostering holistic well-being and amplifying the voices of women in decision-making.  As we unite on this day, stand with me to champion inclusivity, ensuring that no woman is left behind. Together, we are powerful architects of positive change, shaping a world where women lead and thrive" added Ugandan -Rwandan Miss Hannah Tumukunde

ALSO READ: UGANDAN-RWANDAN MISS TUMUKUNDE IS PERFORMING WELL IN THE MISS WORLD 2023/2024: BEAUTY WITH A PURPOSE

Ugandan -Rwandan Miss Hannah Tumukunde Among Top 8 Winners in the Miss World 2024 [PHOTO MW]

Despite numerous challenges, Hannah persevered, completing her high school education against all odds. Her academic achievement not only symbolized personal triumph but also illuminated a path for others to follow. In a society where educational opportunities for girls were often limited, Hannah became a beacon of hope, inspiring change, and challenging deeply ingrained norms.

Ugandan -Rwandan Miss Hannah Tumukunde Among Top 8 Winners in the Miss World 2024 [PHOTO MW]

As Hannah’s story reached beyond Nakaseke, her journey caught the attention of the Miss Uganda pageant organizers. They saw in her not just a beauty queen but a symbol of empowerment and resilience. Crowned as Miss Uganda, Hannah embraced her platform to advocate for women-led empowerment and education, drawing upon her own experiences to fuel her mission.

Ugandan -Rwandan Miss Hannah Tumukunde Among Top 8 Winners in the Miss World 2024 [PHOTO MW]

Now, standing proudly on the international stage as Miss Uganda at Miss World, Hannah Karema continues to champion the cause that defines her journey. With grace and determination, she uses her position to shed light on the importance of education in empowering women globally. Through her advocacy, she seeks to dismantle barriers and provide opportunities for girls who, like her, aspire to break free from the chains of tradition.

Ugandan -Rwandan Miss Hannah Tumukunde Among Top 8 Winners in the Miss World 2024 [PHOTO TUMUKUNDE]

ALSO READ: WHY DID THE MISS WORLD RETURN TO INDIA AFTER 28 YEARS? INTERVIEW WITH SWAPNIL RAI- ASSISTANT PROFESSOR

Hannah’s journey from humble beginnings to the spotlight of Miss World exemplifies the transformative power of education and the ability of one individual to challenge and change societal norms. As she stands for women-led empowerment and education, Hannah Karema’s story becomes a source of inspiration for generations to come, reminding us all that no dream is too ambitious, no hurdle too high, when fueled by the fire of resilience and the pursuit of knowledge.

Top 4 winners [PHOTO MW]

Salute your new Miss World @krystyna_pyszko , from the Czech Republic! [PHOTO MW]

Salute your new Miss World @krystyna_pyszko , from the Czech Republic! [PHOTO MW]

THE RCFS'S MEDIA 

A spectacular Fashion Installation at Nairobi Design Week BY 20 local fashion designers

The Creative DNA 4.0 cohort designers are showcasing  at the NDW2024 [PHOTO ND]

In the heart of Nairobi Design Week, amidst a vibrant tapestry of creativity, stands a testament to Kenya's burgeoning fashion industry's potential – the Creative DNA programme. Supported by the British Council, this initiative isn't just about showcasing garments; it's a movement aimed at revolutionizing the global fashion system through alternative and creative approaches.

A collection made by Creative DNA 2024  member designer [ PHOTO NDW2024]

At its core, the programme, spearheaded by the British Council Kenya, collaborates with 20 local fashion designers, empowering them to thrive in a competitive global market. These designers, handpicked for their talent and potential,  have undergone a rigorous three-month incubator programme led by esteemed figures in the industry. Partners such as Silvia Tonui, Founder of Trio Media, Ann McCreath, founder of Kikiromeo, alongside UK-based experts Biljana and Martyn Roberts, founder of Fashion Scout, guide participants through a transformative journey of skill development, knowledge enhancement, and global networking.

A collection made by Creative DNA 2024  member designer [ PHOTO NDW2024]

The culmination of this transformative journey finds expression in a spectacular Fashion Installation at Nairobi Design Week. Here, attendees are treated to a mesmerizing fusion of traditional craftsmanship and contemporary design sensibilities. Each display reflects Kenya's rich cultural tapestry and forward-looking ethos, showcasing the result of months of dedication and hard work.

A collection made by Creative DNA 2024  member designer [ PHOTO NDW2024]

ALSO READ: THE 9TH EDITION OF THE ANNUAL NAIROBI DESIGN WEEK 2024 KICKS OFF TODAY: WHAT TO EXPECT

What you need to know about the Creative DNA  Programme 

Made by JoDesign254,  founded by Jonas Ndatabaye Balugurha, a 24-year-old designer originally from Congo DR but based in Kenya, creates and sells diverse fashion and graphic products among the winners of the Creative DNA 2024

 The British Council’s Creative DNA programme has unveiled its fourth cohort, consisting of 20 dynamic Kenya-based fashion startups. The Creative DNA 4.0 cohort spans various sectors, including apparel, bags, accessories, and footwear.  Launched in 2020, Creative DNA aims to cultivate skills, knowledge, and international networks for local fashion designers. Since inception, Creative DNA has successfully incubated 51 fashion businesses in Kenya, leveraging connections to the UK market. The program’s commitment to diversity and inclusion is evident in its support for a wide range of fashion startups.

The Creative DNA 2024 cohort was set to benefit significantly from action-based learning methodologies. This includes coaching sessions, mentorship by esteemed Kenyan and UK industry experts, collaborative online campaigns, and unparalleled access to market opportunities within Kenya and the UK.

“The Creative DNA programme was created with transformation in mind, and since it was put into place, it has given Kenyan fashion designers both opportunities and challenges in equal measure. In addition to learning how to develop their businesses while competing for funds to do so, programme alumni have been given multiple opportunities by the British Council to explore prospects for expanding their brands and competing in international markets after completing the training.” Says British Council’s Project Manager, Kanze Nzovu.

British Council’s Project Manager of the Creative DNA, Ms. Kanze Nzovu.

Creative DNA 4.0

Members of this cohort were taken through a six-week BootCamp. This was conducted in collaboration with Project Manager Silvia Tonui, seasoned fashion designer and educator Ann McCreath, and Fashion Scout UK. It was tailored to address challenges encountered during the growth stage specifically. These included attracting customers, expanding to new markets, identifying strategic partners, and securing investment.

As part of the Creative DNA program, five seed grants were availed to enhance the participants’ ability to innovate for their businesses. This initiative demonstrates the program’s commitment to not only providing essential training but also offering tangible support to empower entrepreneurs. The combination of targeted mentorship, collaborative learning, and financial assistance creates a comprehensive platform for these fashion innovators to thrive in the competitive industry.

Made by JoDesign254, among the winners of the Creative DNA 2024

So far, Creative DNA’s impact has been felt globally. Recent delegations attended prestigious events such as the Africa Celebrates summit in Ethiopia and showcasing at IATF2023 in Cairo. Moreover, Creative DNA got royal recognition as demonstrated by their representation in an installation for King Charles’ maiden visit to the continent post-coronation.

 THE RCFS'S MEDIA 

The 9th Edition of Nairobi Design Week returns on the 9th-17th March 2024 at Opportunity Factory, under the theme ‘We Got This’, where visitors will experience exhibits, vendors, talks, and workshops. It promises to exhilarate through Kenyan and global creativity and innovation.  Tickets for the festival are available here. 

This year's Slogan and Hashtags #WeGotThis #NairobiDesignWeek2024

 "At Nairobi Design, we see how Kenyans harness the power of design to solve problems," says Adrian Jankowiak, Founder and Director of Nairobi Design. 

Adrian Jankowiak, Founder and Director of Nairobi Design [PHOTO ND)

“Every year, the festival selects a theme that resonates with people's lives and feelings, which helps us curate a unique experience from the many applications received. This year's theme has captivated imaginations, sparking discussions and interpretations that reflect the pride, independence, and personal stories of our diverse community.” Mr Adrian added. 

Among the highlights of Nairobi Design Week 2024 are a vibrant array of products, technologies, fashion, digital works, and interactive experiences. 

Made by @shadeshares specializes in making wooden eyewear from natural wood [PHOTO ND]

These collections will be at NDW2024 [PHOTO IG]

Ananse Africa, a marketplace that fosters fashion entrepreneurship, hosts an exhibit and a masterclass on ecommerce and digital marketing. Circleg exhibits their recently launched prosthetics, inviting visitors to learn how design combines with prosthetic care to change lives. Supported by the British Council, Creative DNA unveils the works of 18 emerging fashion designers, offering a glimpse into Kenya's dynamic fashion landscape. Africa Collect Textiles will repurpose denim into wristbands for visitors, and host a textile photo booth. 

The Creative DNA 4.0 cohort designers winners will also showcase at the NDW2024 [PHOTO ND]

The festival features thought-provoking installations and engaging discussions. Nairobi Design and Opportunity Factory create a mural to stand for ending violence against women. His Studio will present a braille installation for visitors to interact with.

Many different bags will be at NDW2024 [PHOTO IG]

Panel discussions and workshops on the Baraza stage will delve into cutting-edge topics such as AI and future technologies, courtesy of Microsoft. Maison Interactive, in collaboration with the National Museums of Kenya, digitized and immortalized the nation’s world heritage sites. Through a combination of 360 film production and 3D modeling, they documented iconic locations such as Fort Jesus, Thimlich Ohinga, Mnarani, Jumba la Mtwana and Takwa.

These Collections that will be at NDW2024 [PHOTO IG]

This collections  will be at NDW2024 [PHOTO IG] 

The ‘Redesign Everything Challenge’ by What Design Can Do encourages applications from Kenyan entrepreneurs who have product, service and communication ideas that highlight the strides made in circular design and sustainability. It’s open to all, and offers an accelerator programme and cash prizes to winners. Rethread Africa is a previous winner of the prize and will display their textiles made from pineapple fibers.

This collection  will be at NDW2024 [PHOTO IG ND]

“Together, the people in our community continue to push boundaries, defy expectations, and shape a brighter future through design. We remain committed to showcasing their work through impactful and meaningful experiences.” Mr. Adrian concluded 

ALSO WATCH: Unique Arts and Decorations By Manakristo Designs 

This event allows their partners to engage with thousands of individuals, fostering connections and in turn bridge the gap between design and industries.

This collection  will be at NDW2024 [PHOTO IG ND]

Our partner and festival venue, Opportunity Factory, embodies this spirit of empowerment, providing a platform for Kenyan artisans and makers to showcase their craft and inspire future generations. This year’s festival partners include Ananse Africa, British Council, Microsoft, World Design Weeks, Maison Interactive, Afrika House, What Design Can Do, in Nairobi, and Designboom.

This collection  will be at NDW2024 [PHOTO IG ND]

For more information and updates, visit Nairobi.Design and to also view the festival schedule.

About Nairobi Design: is a design consulting agency and annual festival that creates exceptional, unconventional experiences with our community. Since 2015, we’ve worked with the community to showcase design and collaboration. We are a board member of World Design Weeks (WDW), a global organization representing 40+ design festivals worldwide, ensuring Nairobi remains an integral part of the creative economies and cultural calendars of cities across the globe.

This collection  will be at NDW2024 [PHOTO IG ND]

Opportunity Factory unlocks opportunities for Kenyan talents by establishing radically transparent relationships and seeking fairer ways to connect artisans with markets. It serves as a conduit for channeling the wealth of knowledge and ideas cultivated by Sandstorm Kenya. It extends this valuable expertise to foster connections with other creative businesses.

These collections will be at NDW2024 [PHOTO IG ND]

This collection  will be at NDW2024 [PHOTO IG ND]

Watch this video for more briefing from the press conference with different participants, exhibitors, and vendors. 

The Business of Fashion - The transformative influence of Creative DNA" featuring @mabatini_studio @shikoonyango @itikadifashionhouse @metamorphisized and moderated by @artsculture_trail

THE RCFS'S MEDIA 

Welcome to Incredible India home to the 71st edition of Miss World! Nearly 120 Beauty With a Purpose ambassadors from across the globe have been landing at the Indira Gandhi International Airport, to be part of an extraordinary and unique journey.

Julia Morley and the participants of the 71st Miss World Festival in tonight’s Opening Ceremony, at The Ashok @itdc_theashokgroup, in New Delhi.[PHOTO MW]

India will host the 71st Miss World pageant in Mumbai on March 9. This is India’s second time hosting Miss World, the oldest existing international beauty pageant, after a controversial first time in 1996.

Swapnil Rai- Assistant Professor

 Swapnil Rai is an assistant professor in the Department of Film, Television, and Media at the University of Michigan. As an interdisciplinary scholar, she works at the intersection of media studies, critical cultural communication, women’s and gender studies, and industry studies. Focusing on the Global South, she investigates how transnational networked cultures intersect with the media industries and with questions of policy, geopolitics, and audiences.

Journalist: Tell me about your work on the Miss World pageant.

The Miss World Pageant, held in Bangalore, India, in 1996 and organized by Indian megastar Amitabh Bachchan’s company ABCL, was a big step in the evolution of essential institutions that helped the broader realm of entertainment. My work looks at what the Miss World contest did for the Indian entertainment industry structurally. I focus on how it added a new crop of global beauty queens to Bollywood, who went on to embody and symbolize the rapid globalization of India and the nation-state itself as a worldwide brand.

[PHOTO MW]

[PHOTO MW]

 Miss World Tunisia, the winner of the Talent competition! 

Journalist:  Why do you think Miss World is so important to India?

The first Miss World pageant held in India was the center of many controversies. It came at a time when India opened its doors to economic liberalization and things were changing rapidly. The Bangalore pageant site was where Indian anxieties about globalization played out. The event garnered massive protests from all manner of activists, including women’s organizations, left-wing parties, conservative right-wing groups, religious groups, farmers, and even Phoolan Devi, India’s infamous female bandit, who referenced it as a “foreign invasion.”

Miss World symbolically represented the threat of the Western world infiltrating a nation that had been rooted in socialism up until that point. It was an easy target because it was a foreign pageant where women’s bodies were on display for global consumption, and it represented a leisure, commodity culture, which was new for India at that time.

 [PHOTO MW]

Miss World Martinique, the winner of the Top Model Competition for the 71st Miss World Festival!

Journalist:  What is the significance of having the pageant in India this year?

India is now a huge market and one of the world’s most important emerging powers. The pageant is providing large corporations an opportunity for expansion in the country. It also serves as one of the many prestigious global events being hosted in India recently (Cricket World Cup, G20 summit, etc.), further solidifying the nation’s branding. Miss World and its winners provide a global cachet and recognition.

[PHOTO MW]

Journalist:  I know India has won Miss World six times (and Miss Universe three times). What’s helped with India’s success?

The repeated Miss World victories were very strategic. There was an impetus to create a strong foothold for luxury brands and industries in India. After two wins, there was a well-established model to keep churning out beauty queens. In fact, after the initial wins of Aishwarya Rai and Sushmita Sen, Indian women went on a pageant-winning spree and, in some years, brought home all three crowns of Miss Universe, Miss World and Miss Asia Pacific. In essence, there wasn’t just a desire for India to win but a well-established and well-rehearsed formula for honing and mentoring global pageant winners.

[PHOTO MW]

Journalist:  Some of India’s Miss World winners have become some of India’s most prominent stars globally. Explain how/why you think this happens?

The early stars like Aishwarya Rai were pathbreakers. Rai had an excess of aesthetic capital that positioned her as “corporeal transnationality,” meaning that with her gray-blue eyes, pale skin and lighter brown hair, she represented a “global” face of beauty. The cosmetic industry loved her, and Hollywood tried to recruit her for international projects. She created visibility for Indian entertainment that helped the next pageant winner, Priyanka Chopra, with more traditional “Indian” looks. It helped develop an infrastructure to promote the crossover of Indian stars into global markets. Now, most pageant winners get offers for films and international projects, which hadn’t happened in India before.

[PHOTO MW]

Journalist:  Your work focuses on the star power of Indian celebrities. How does that relate to your work on Miss World?

I look at how Miss World winners became a part of the Bollywood industry and their perception and prestige have changed. The beauty pageant winners Aishwarya Rai and Sushmita Sen marked a new phase in which beauty pageant winners became closely tied to national identity. Compared to the Miss Indias of the 1950s, the latest global beauty queens possessed abundant symbolic and sociocultural capital, which lent them power.

Rai and Sen were a class apart from the Miss Indias of yesteryear, who were diminutive starlets, considered less than Bollywood actresses. An example is when Rai returned from her pageant win, she visited with the prime minister and conveyed Mandela’s message to him. This marked an inflection point when the pageant winners were elevated to cultural ambassadors and utilized for national branding. Of all the beauty queens, including Miss Universe winners, the most prominent are Rai and Chopra, who both started their careers with a Miss World victory.

 [PHOTO MW]

 These are the Top Model Finalists for each continent [PHOTO MW]

These are the Top Model Finalists for each continent [PHOTO MW]

These are the Top Model Finalists for each continent [PHOTO MW]

 Source of the original interview 

Ugandan -Rwandan Miss Tumukunde is performing well in the Miss World 2023/2024: Beauty with a Purpose

Miss Hannah Karema Tumukunde, Ugandan-Rwandan who is in the Miss Wolrd 2023/2024 [ PHOTO TUMUKUNDE]

India is hosting the 71st Miss World pageant in Mumbai on March 9. This is India’s second time hosting Miss World, the oldest existing international beauty pageant, after a controversial first time in 1996. Among the contestants is a Ugandan born to a Rwandan mother Miss Hannah Karema Tumukunde.  

Miss Hannah Karema Tumukunde, Ugandan-Rwandan who is in the Miss Wolrd 2023/2024 [ PHOTO TUMUKUNDE]

As the competition continued, Miss Uganda 2023 Hannah Tumukunde came in the top 10 in this category known as "Beauty with a Purpose", where she competed for first place with other contestants including Indonesian, Audrey Vanessa, Priyanka Rani Joshi from Nepal, Nursena Say from Turkey, Krystyna Pyszková from Czech Republic and Sophi Shamie from Ukraine. 

Miss Hannah Karema Tumukunde in the airplane heading to India, Ugandan-Rwandan who is in the Miss World 2023/2024 [ PHOTO TUMUKUNDE]

Other contestants in the same category as Miss Hannah Karema Tumukunde also included Tanzania's Halima Ahmad Kopwe, Miss Botswana 2022 Lesego Chombo, Brazil's Leticia Frota, and Miss World Trinidad & Tobago, Aché Abrahams.

Top 10 contestants in the Miss World in the category known as "Beauty with a Purpose [ PHOTO MISS WOLRD]

Miss Hannah Karema Tumukunde, who was crowned Miss Uganda 2023 created some confusion about her nationality. She was said to be a Rwandan woman and she later revealed that she was born to a mother who was originally from Rwanda and a father from ANkole (Umunyankole) in Uganda.  

Miss Hannah Karema Tumukunde, Ugandan-Rwandan who is in the Miss Wolrd 2023/2024 [ PHOTO TUMUKUNDE]

 She revealed that she is also Rwandan during the interview with MC Kats a few days ago when she was elected. The journalist asked her about the announcement by some people who were saying that she was crowned Miss Uganda and was not a Ugandan.

Miss Hannah Karema Tumukunde, Ugandan-Rwandan who is in the Miss Wolrd 2023/2024 [ PHOTO TUMUKUNDE]

"I am a Ugandan born in Uganda to one Rwandan mother and Ugandan father from Ankole," said Miss Hannah Karema Tumukunde

Miss Hannah Karema Tumukunde is fluent in English, Ikinyankole, Luganda as well Kinyarwanda. She was born in 1998 in Kisasi, Uganda, and this is where she grew up.

Miss Hannah Karema Tumukunde, Ugandan-Rwandan who is in the Miss Wolrd 2023/2024 [ PHOTO TUMUKUNDE]

Miss Hannah Karema Tumukunde, Ugandan-Rwandan who is in the Miss Wolrd 2023/2024 [ PHOTO TUMUKUNDE]

Miss Hannah Karema Tumukunde, Ugandan-Rwandan who is in the Miss Wolrd 2023/2024 [ PHOTO TUMUKUNDE]

 It is not the first time that Uganda has sent a girl who performed well in Miss World, especially since in 2018 when Ms. Quiin Abenakyo, who represented the country, was among the top 30 girls in the Miss World. Then later, she came in the top five and was crowned Miss World Africa. At that time, she became the first girl to compete in Miss World representing Uganda.

Miss Quiin Abenakyo- Miss Uganda 2018 [PHOTO  ABENAKYO]

Miss Quiin Abenakyo- Miss Uganda 2018 [PHOTO  ABENAKYO]

Back in Kigali, Rwanda is one of the countries that had signed up for this competition but withdrew. Rwanda last appeared in the Miss World pageant in 2021, when Miss Ingabire Grace participated.

Miss Ingabire Grace- Miss Rwanda 2021 [PHOTO INGABIRE]

It was in June 2023 that the management of the Miss World Contest announced that its 71st edition was going to be held again, and Divine Muheto was among the girls who were supposed to participate in representing Rwanda. 

Miss Muheto Divine- Miss Rwanda 2022 [PHOTO MUHETO]

Miss Muheto had to participate with the help of one of the usual companies that used to organize beauty pageants in Rwanda called Rwanda Inspiration Back Up. However, this company was stopped by the Ministry of Youth and Culture because of the problems and allegations against Ishimwe Dieudonné [Prince Kid] the CEO and manager who started the company. The court in Kigali said that the crimes of sexual violence this manager was doing to some of the girls who participated in Miss Rwanda in different editions was not acceptable. 

Miss Rwanda’s Prince Kid Sentenced to Five Years In Jail

 Among the 116 girls-contestants who are competing for the crown of Miss World 2023, the winner will replace the Polish, Karolina Bielawska who won in 2021

THE RCFS'S MEDIA 

COLLABORATION CONTINUES BETWEEN EVELINE GONZENBACH AND UMUHETO FASHION HOUSE 

New Collection made by UMUHETO Fashion House - Model: Eveline Gonzenbach  [PHOTO UMUHETO]

"I see a bright and promising future for the fashion industry in Rwanda. With a growing focus on local talent, sustainability, and embracing diverse voices, I envision a dynamic landscape where Rwandan fashion designers gain global recognition, and the industry becomes a hub of innovation, inclusivity, and conscious fashion choices" said the International Model Eveline Gonzenbach  during the interview with the RCFS'S MEDIA when she was working with the Gorilla Fashion Week 2023

New Collection made by UMUHETO Fashion House - Model: Eveline Gonzenbach  [PHOTO UMUHETO]

New Collection made by UMUHETO Fashion House - Model: Eveline Gonzenbach  [PHOTO UMUHETO]

 ALSO READ: INTERNATIONAL MODEL EVELINE GONZENBACH TO BOOST FASHION AND MODELING INDUSTRY IN RWANDA

 UMUHETO Fashion House was founded in 2020 by Olvier Harerimana AKA Talento UMUHETO. Mr Talento is a talented upcoming fashion designer who has been showcasing unique creations and his brand is inspired by culture and environment. Since last year, the brand UMUHETO has continued to shine and it is clear that the collaboration between the International model Eveline GONZENBACH is playing a big role in promoting UMUHETO products. 

New Collection made by UMUHETO Fashion House - Model: Eveline Gonzenbach  [PHOTO UMUHETO]

" Our plans are still the same for our customers in this year 2024. To create new collections for both men and women. I would like to send a message to my customers and new fashion enthusiasts to reach out to us. Our shop is open 6 days a week and we can deliver anywhere in the world. If you check our Instagram and you like something we can create it for you"  Mr. Talento UMUHETO CEIO and Creative Diretcor told the RCFS's Media during the interview. 

New Collection made by UMUHETO Fashion House - Model: Eveline Gonzenbach  [PHOTO UMUHETO]

New Collection made by UMUHETO Fashion House - Model: Eveline Gonzenbach  [PHOTO UMUHETO]

 ALSO READ: THE INTERNATIONAL MODEL EVELINE GONZENBACH IN A NEW COLLECTION 2024 BY UMUHETO FASHION HOUSE [PHOTOS]

New Collection made by UMUHETO Fashion House - Model: Eveline Gonzenbach  [PHOTO UMUHETO]

New Collection made by UMUHETO Fashion House - Model: Eveline Gonzenbach  [PHOTO UMUHETO]

New Collection made by UMUHETO Fashion House - Model: Eveline Gonzenbach  [PHOTO UMUHETO]

New Collection made by UMUHETO Fashion House - Model: Talento UMUHETO [PHOTO UMUHETO]

New Collection made by UMUHETO Fashion House - Model: Talento UMUHETO [PHOTO UMUHETO]

UMUHETO's Pattern added to men's shirts [PHOTO UMUHETO]

ALSO READ: WHAT TO EXPECT IN 2024: FASHION INDUSTRY AND MADE IN RWANDA

THE RCFS'S MEDIA